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Campaigns

Always-on retargeting

SalesInstagramFacebookWatch

Over the period chosen above: 03 Oct 2026 – 01 Nov 2026. People who viewed a product in the last 30 days.

SpentR 79 240No planned spend set
Store revenueR 233 159223 orders on last click
Back for every R 1R 2.94Good return set at R 4
Cost per orderR 355.34Spend over the store’s orders
Platform ROAS5.65×What the ad platforms claim

Who it brought to the site

14 575 visits with this campaign’s tag

Stayed and looked around
8 453 58% of visits
First time on the site
9 324 64% of visits
Orders for every 100 visits
1.5
Ad clicks that arrived as visits
100% of 9 436 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

57% of its orders came from first-time customers

New customers
127 orders R 135 260
Returning customers
96 orders R 97 899
Spent for each new customer
R 623.94

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Store-attributed revenue by day
DateStore-attributed revenue
3 Oct 2026R 7 613
4 Oct 2026R 6 732
5 Oct 2026R 9 020
6 Oct 2026R 11 784
7 Oct 2026R 7 556
8 Oct 2026R 9 583
9 Oct 2026R 8 882
10 Oct 2026R 5 699
11 Oct 2026R 7 477
12 Oct 2026R 11 279
13 Oct 2026R 7 163
14 Oct 2026R 7 476
15 Oct 2026R 7 686
16 Oct 2026R 7 824
17 Oct 2026R 4 426
18 Oct 2026R 6 150
19 Oct 2026R 8 321
20 Oct 2026R 6 545
21 Oct 2026R 6 665
22 Oct 2026R 9 538
23 Oct 2026R 7 974
24 Oct 2026R 7 006
25 Oct 2026R 8 549
26 Oct 2026R 7 653
27 Oct 2026R 7 216
28 Oct 2026R 8 232
29 Oct 2026R 8 452
30 Oct 2026R 7 859
31 Oct 2026R 5 296
1 Nov 2026R 7 504

Spent

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Ad spend by day
DateAd spend
3 Oct 2026R 2 323
4 Oct 2026R 2 273
5 Oct 2026R 3 226
6 Oct 2026R 2 786
7 Oct 2026R 2 810
8 Oct 2026R 2 700
9 Oct 2026R 2 891
10 Oct 2026R 2 060
11 Oct 2026R 2 342
12 Oct 2026R 2 790
13 Oct 2026R 2 711
14 Oct 2026R 2 900
15 Oct 2026R 2 722
16 Oct 2026R 2 592
17 Oct 2026R 2 206
18 Oct 2026R 1 998
19 Oct 2026R 3 145
20 Oct 2026R 2 551
21 Oct 2026R 2 802
22 Oct 2026R 2 665
23 Oct 2026R 2 783
24 Oct 2026R 2 258
25 Oct 2026R 2 331
26 Oct 2026R 3 008
27 Oct 2026R 3 005
28 Oct 2026R 2 920
29 Oct 2026R 2 836
30 Oct 2026R 2 723
31 Oct 2026R 2 285
1 Nov 2026R 2 598

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 45 9595 474R 233 159Instagram and Facebook togetherR 2.945.65×
FacebookMeta AdsR 33 2813 9625.65×

What it sold

ProductUnitsNet sales
Fynbos Soy CandleFragrance82R 26 855
Sisal Floor RunnerLiving18R 24 519
Merino ThrowLiving13R 22 646
Olive Wood Serving BoardKitchen33R 21 916
Reed DiffuserFragrance52R 19 728

Every product