Demo – Campaigns – Maverick Reporting

Last 30 daysvs the period before

Campaigns

Channel	Spent	Clicks	Store revenue	Back for every R 1	Platform ROAS	Campaigns
InstagramMeta Ads	R 102 429	11 885	R 225 013	R 2.20	4.86×	3
Shopping & PMaxGoogle Ads	R 95 357	11 413	R 313 494	R 3.29	6.00×	2
FacebookMeta Ads	R 74 172	8 602	R 162 940	R 2.20	4.86×	3
Google SearchGoogle Ads	R 39 828	4 375	R 205 103	R 5.15	7.93×	2
TikTokTikTok Ads	R 22 509	2 627	R 18 248	R 0.81	2.59×	1

Campaign	Runs on	Spent	Store revenue	Back for every R 1	Verdict
Always-on retargetingSales	InstagramFacebook	R 79 240	R 233 159	R 2.94	Keep
Performance MaxSales	Shopping & PMax	R 77 496	R 249 170	R 3.22	Keep
Always-on prospectingSales	InstagramFacebook	R 63 137	R 78 285	R 1.24	Watch
Summer Linen Launch 2026Sales · 13 Oct 2026 – 09 Nov 2026	InstagramShopping & PMaxFacebook	R 52 085	R 140 832	R 2.70	Keep
Category searchSales	Google Search	R 23 532	R 34 137	R 1.45	Watch
TikTok Spark AdsAwareness	TikTok	R 22 509	R 18 248	R 0.81	Nothing to compare
Brand searchSales	Google Search	R 16 296	R 170 966	R 10.49	Keep