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Campaigns

Winter Warmers 2026

Sales12 May 2026 – 02 Jun 2026InstagramFacebookShopping & PMaxBelow average

Over the campaign’s own dates: 12 May 2026 – 02 Jun 2026. Throws, bedspreads and candles.

SpentR 54 864of R 66 000 planned · 83% used
Store revenueR 144 624139 orders on last click
Back for every R 1R 2.64Good return set at R 4
Cost per orderR 394.70Spend over the store’s orders
Platform ROAS5.94×What the ad platforms claim

Who it brought to the site

9 038 visits with this campaign’s tag

Stayed and looked around
5 240 58% of visits
First time on the site
5 782 64% of visits
Orders for every 100 visits
1.5
Ad clicks that arrived as visits
100% of 6 613 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

58% of its orders came from first-time customers

New customers
81 orders R 83 643
Returning customers
58 orders R 60 980
Spent for each new customer
R 677.33

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Winter Warmers 2026 · 12 May – 2 JunWinter Warmers 2026 · 12 May – 2 Jun
View as table
Store-attributed revenue by day
DateStore-attributed revenue
12 May 2026R 7 545
13 May 2026R 6 907
14 May 2026R 8 395
15 May 2026R 6 294
16 May 2026R 5 584
17 May 2026R 4 890
18 May 2026R 7 351
19 May 2026R 6 666
20 May 2026R 6 361
21 May 2026R 6 832
22 May 2026R 6 862
23 May 2026R 5 895
24 May 2026R 6 448
25 May 2026R 7 196
26 May 2026R 6 875
27 May 2026R 6 183
28 May 2026R 6 199
29 May 2026R 7 921
30 May 2026R 5 107
31 May 2026R 5 725
1 Jun 2026R 6 553
2 Jun 2026R 6 835

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Winter Warmers 2026 · 12 May – 2 JunWinter Warmers 2026 · 12 May – 2 Jun
View as table
Ad spend by day
DateAd spend
12 May 2026R 2 631
13 May 2026R 2 386
14 May 2026R 2 642
15 May 2026R 2 701
16 May 2026R 2 253
17 May 2026R 2 038
18 May 2026R 2 993
19 May 2026R 2 545
20 May 2026R 2 295
21 May 2026R 2 632
22 May 2026R 2 787
23 May 2026R 2 040
24 May 2026R 2 160
25 May 2026R 2 493
26 May 2026R 2 709
27 May 2026R 2 755
28 May 2026R 2 428
29 May 2026R 2 605
30 May 2026R 2 076
31 May 2026R 2 136
1 Jun 2026R 2 748
2 Jun 2026R 2 810

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 21 0782 540R 77 096Instagram and Facebook togetherR 2.125.36×
FacebookMeta AdsR 15 2631 8395.36×
Shopping & PMaxGoogle AdsR 18 5232 234R 67 528R 3.657.07×

What it sold

ProductUnitsNet sales
Merino ThrowLiving10R 15 739
Cotton BedspreadBedding10R 14 570
Fynbos Soy CandleFragrance42R 13 553
Reed DiffuserFragrance35R 13 146
Stonewashed Linen Duvet SetBedding7R 11 806

Every product