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Campaigns

Spring Refresh 2026

Awareness01 Sept 2026 – 21 Sept 2026InstagramFacebookShopping & PMaxDid well

Over the campaign’s own dates: 01 Sept 2026 – 21 Sept 2026. Launches the sage colourway.

SpentR 52 651of R 63 000 planned · 84% used
Clicks6 566from 418 482 views
Store revenueR 148 362139 orders on last click
Cost per 1 000 viewsR 125.81Your average is R 125.90
Cost per orderR 378.79Spend over the store’s orders
Platform ROAS6.10×What the ad platforms claim

Who it brought to the site

9 273 visits with this campaign’s tag

Stayed and looked around
5 380 58% of visits
First time on the site
5 938 64% of visits
Orders for every 100 visits
1.5
Ad clicks that arrived as visits
100% of 6 566 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

58% of its orders came from first-time customers

New customers
81 orders R 86 109
Returning customers
58 orders R 62 253
Spent for each new customer
R 650.02

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Spring Refresh 2026 · 1 Sep – 21 SepSpring Refresh 2026 · 1 Sep – 21 Sep
View as table
Store-attributed revenue by day
DateStore-attributed revenue
1 Sep 2026R 7 993
2 Sep 2026R 7 138
3 Sep 2026R 9 359
4 Sep 2026R 7 012
5 Sep 2026R 6 378
6 Sep 2026R 5 632
7 Sep 2026R 8 490
8 Sep 2026R 8 570
9 Sep 2026R 7 992
10 Sep 2026R 6 969
11 Sep 2026R 6 997
12 Sep 2026R 5 267
13 Sep 2026R 6 501
14 Sep 2026R 7 171
15 Sep 2026R 7 426
16 Sep 2026R 6 985
17 Sep 2026R 6 114
18 Sep 2026R 7 351
19 Sep 2026R 6 626
20 Sep 2026R 4 961
21 Sep 2026R 7 429

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Spring Refresh 2026 · 1 Sep – 21 SepSpring Refresh 2026 · 1 Sep – 21 Sep
View as table
Ad spend by day
DateAd spend
1 Sep 2026R 2 674
2 Sep 2026R 2 840
3 Sep 2026R 2 769
4 Sep 2026R 2 569
5 Sep 2026R 1 913
6 Sep 2026R 1 903
7 Sep 2026R 2 903
8 Sep 2026R 2 569
9 Sep 2026R 2 854
10 Sep 2026R 2 731
11 Sep 2026R 2 612
12 Sep 2026R 2 341
13 Sep 2026R 1 976
14 Sep 2026R 2 862
15 Sep 2026R 2 346
16 Sep 2026R 2 485
17 Sep 2026R 2 429
18 Sep 2026R 2 610
19 Sep 2026R 2 342
20 Sep 2026R 2 224
21 Sep 2026R 2 699

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 19 9872 504R 77 944Instagram and Facebook togetherR 2.265.50×
FacebookMeta AdsR 14 4731 8165.50×
Shopping & PMaxGoogle AdsR 18 1912 247R 70 418R 3.877.22×

What it sold

ProductUnitsNet sales
Linen ApronKitchen31R 17 025
Waffle Cotton Bath TowelBath37R 16 085
Fynbos Soy CandleFragrance45R 14 908
Reed DiffuserFragrance36R 13 790
Merino ThrowLiving8R 12 921

Every product