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Store reports

Last 30 days

First-time vs returning customer orders

From Shopify

Orders from new customers: 851up 3% on the period before

Orders from returning customers: 626up 4% on the period before

Orders from new customers

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Orders from new customers by month
MonthOrders from new customers
Oct 2026 (4–31 Oct only)821
Nov 2026 (1–2 Nov only)30

Orders from returning customers

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Orders from returning customers by month
MonthOrders from returning customers
Oct 2026 (4–31 Oct only)603
Nov 2026 (1–2 Nov only)23
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