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Campaigns

Mid-Year Sale 2025

Sales14 Jul 2025 – 31 Jul 2025InstagramFacebookShopping & PMaxBelow average

Over the campaign’s own dates: 14 Jul 2025 – 31 Jul 2025. Up to 30% off selected linen.

SpentR 8 309of R 54 000 planned · 15% used
Store revenueR 22 97120 orders on last click
Back for every R 1R 2.76Good return set at R 4
Cost per orderR 415.46Spend over the store’s orders
Platform ROAS5.88×What the ad platforms claim

Who it brought to the site

1 435 visits with this campaign’s tag

Stayed and looked around
833 58% of visits
First time on the site
919 64% of visits
Orders for every 100 visits
1.4
Ad clicks that arrived as visits
100% of 1 023 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

60% of its orders came from first-time customers

New customers
12 orders R 13 276
Returning customers
8 orders R 9 696
Spent for each new customer
R 692.43

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Mid-Year Sale 2025 · 14 Jul – 31 JulMid-Year Sale 2025 · 14 Jul – 31 Jul
View as table
Store-attributed revenue by day
DateStore-attributed revenue
14 Jul 2025R 0.00
15 Jul 2025R 0.00
16 Jul 2025R 0.00
17 Jul 2025R 0.00
18 Jul 2025R 0.00
19 Jul 2025R 0.00
20 Jul 2025R 0.00
21 Jul 2025R 0.00
22 Jul 2025R 0.00
23 Jul 2025R 0.00
24 Jul 2025R 0.00
25 Jul 2025R 0.00
26 Jul 2025R 0.00
27 Jul 2025R 0.00
28 Jul 2025R 0.00
29 Jul 2025R 6 326
30 Jul 2025R 9 460
31 Jul 2025R 7 185

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Mid-Year Sale 2025 · 14 Jul – 31 JulMid-Year Sale 2025 · 14 Jul – 31 Jul
View as table
Ad spend by day
DateAd spend
14 Jul 2025R 0.00
15 Jul 2025R 0.00
16 Jul 2025R 0.00
17 Jul 2025R 0.00
18 Jul 2025R 0.00
19 Jul 2025R 0.00
20 Jul 2025R 0.00
21 Jul 2025R 0.00
22 Jul 2025R 0.00
23 Jul 2025R 0.00
24 Jul 2025R 0.00
25 Jul 2025R 0.00
26 Jul 2025R 0.00
27 Jul 2025R 0.00
28 Jul 2025R 0.00
29 Jul 2025R 2 402
30 Jul 2025R 2 950
31 Jul 2025R 2 957

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 3 178458R 12 044Instagram and Facebook togetherR 2.205.27×
FacebookMeta AdsR 2 3013305.27×
Shopping & PMaxGoogle AdsR 2 830235R 10 927R 3.867.07×

What it sold

ProductUnitsNet sales
Linen Cushion CoverLiving16R 6 445
Stoneware Dinner Plate Set of 4Tableware3R 2 980
Olive Wood Serving BoardKitchen4R 2 696
Ceramic Table LampLighting1R 2 284
Linen ApronKitchen4R 2 028

Every product