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Campaigns

Spring Refresh 2025

Awareness01 Sept 2025 – 21 Sept 2025InstagramFacebookShopping & PMaxDid well

Over the campaign’s own dates: 01 Sept 2025 – 21 Sept 2025. Launches the sage colourway.

SpentR 51 380of R 63 000 planned · 82% used
Clicks6 127from 370 790 views
Store revenueR 136 919133 orders on last click
Cost per 1 000 viewsR 138.57Your average is R 136.37
Cost per orderR 386.32Spend over the store’s orders
Platform ROAS6.07×What the ad platforms claim

Who it brought to the site

8 557 visits with this campaign’s tag

Stayed and looked around
4 962 58% of visits
First time on the site
5 476 64% of visits
Orders for every 100 visits
1.6
Ad clicks that arrived as visits
100% of 6 127 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

57% of its orders came from first-time customers

New customers
76 orders R 79 613
Returning customers
57 orders R 57 306
Spent for each new customer
R 676.05

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Spring Refresh 2025 · 1 Sep – 21 SepSpring Refresh 2025 · 1 Sep – 21 Sep
View as table
Store-attributed revenue by day
DateStore-attributed revenue
1 Sep 2025R 6 330
2 Sep 2025R 6 849
3 Sep 2025R 7 542
4 Sep 2025R 7 252
5 Sep 2025R 6 074
6 Sep 2025R 4 738
7 Sep 2025R 5 221
8 Sep 2025R 8 298
9 Sep 2025R 6 759
10 Sep 2025R 5 988
11 Sep 2025R 5 489
12 Sep 2025R 6 597
13 Sep 2025R 5 708
14 Sep 2025R 6 739
15 Sep 2025R 7 888
16 Sep 2025R 8 379
17 Sep 2025R 6 443
18 Sep 2025R 6 567
19 Sep 2025R 6 462
20 Sep 2025R 5 480
21 Sep 2025R 6 116

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Spring Refresh 2025 · 1 Sep – 21 SepSpring Refresh 2025 · 1 Sep – 21 Sep
View as table
Ad spend by day
DateAd spend
1 Sep 2025R 2 491
2 Sep 2025R 2 661
3 Sep 2025R 2 608
4 Sep 2025R 2 680
5 Sep 2025R 2 537
6 Sep 2025R 2 140
7 Sep 2025R 1 882
8 Sep 2025R 2 793
9 Sep 2025R 2 364
10 Sep 2025R 2 445
11 Sep 2025R 2 817
12 Sep 2025R 2 459
13 Sep 2025R 1 892
14 Sep 2025R 2 094
15 Sep 2025R 3 046
16 Sep 2025R 2 707
17 Sep 2025R 2 604
18 Sep 2025R 2 727
19 Sep 2025R 2 669
20 Sep 2025R 1 864
21 Sep 2025R 1 900

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 19 2462 287R 69 330Instagram and Facebook togetherR 2.095.42×
FacebookMeta AdsR 13 9371 6525.42×
Shopping & PMaxGoogle AdsR 18 1982 188R 67 588R 3.717.26×

What it sold

ProductUnitsNet sales
Linen ApronKitchen26R 13 768
Merino ThrowLiving7R 12 847
Hand-Thrown Stoneware MugTableware52R 11 923
Rooibos Hand WashBath62R 11 903
Olive Wood Serving BoardKitchen18R 11 192

Every product