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Back to Routine 2026

Sales08 Jan 2026 – 31 Jan 2026InstagramFacebookShopping & PMaxBelow average

Over the campaign’s own dates: 08 Jan 2026 – 31 Jan 2026. Bath and kitchen staples for the new year.

SpentR 48 559of R 72 000 planned · 67% used
Store revenueR 130 748122 orders on last click
Back for every R 1R 2.69Good return set at R 4
Cost per orderR 398.02Spend over the store’s orders
Platform ROAS5.81×What the ad platforms claim

Who it brought to the site

8 170 visits with this campaign’s tag

Stayed and looked around
4 741 58% of visits
First time on the site
5 230 64% of visits
Orders for every 100 visits
1.5
Ad clicks that arrived as visits
100% of 5 599 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

59% of its orders came from first-time customers

New customers
72 orders R 76 803
Returning customers
50 orders R 53 945
Spent for each new customer
R 674.43

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Back to Routine 2026 · 8 Jan – 31 JanBack to Routine 2026 · 8 Jan – 31 Jan
View as table
Store-attributed revenue by day
DateStore-attributed revenue
8 Jan 2026R 6 544
9 Jan 2026R 4 860
10 Jan 2026R 5 269
11 Jan 2026R 4 553
12 Jan 2026R 5 602
13 Jan 2026R 4 972
14 Jan 2026R 5 778
15 Jan 2026R 5 271
16 Jan 2026R 5 441
17 Jan 2026R 4 901
18 Jan 2026R 4 918
19 Jan 2026R 6 534
20 Jan 2026R 6 286
21 Jan 2026R 5 416
22 Jan 2026R 4 844
23 Jan 2026R 7 477
24 Jan 2026R 4 891
25 Jan 2026R 2 795
26 Jan 2026R 7 165
27 Jan 2026R 4 701
28 Jan 2026R 4 909
29 Jan 2026R 7 236
30 Jan 2026R 6 170
31 Jan 2026R 4 215

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Back to Routine 2026 · 8 Jan – 31 JanBack to Routine 2026 · 8 Jan – 31 Jan
View as table
Ad spend by day
DateAd spend
8 Jan 2026R 2 171
9 Jan 2026R 2 179
10 Jan 2026R 1 724
11 Jan 2026R 1 578
12 Jan 2026R 2 048
13 Jan 2026R 2 073
14 Jan 2026R 2 356
15 Jan 2026R 2 371
16 Jan 2026R 2 261
17 Jan 2026R 1 681
18 Jan 2026R 1 797
19 Jan 2026R 2 244
20 Jan 2026R 2 353
21 Jan 2026R 2 110
22 Jan 2026R 1 904
23 Jan 2026R 2 234
24 Jan 2026R 1 648
25 Jan 2026R 1 683
26 Jan 2026R 2 106
27 Jan 2026R 2 056
28 Jan 2026R 2 099
29 Jan 2026R 2 339
30 Jan 2026R 1 917
31 Jan 2026R 1 629

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 18 3842 110R 67 269Instagram and Facebook togetherR 2.125.18×
FacebookMeta AdsR 13 3131 5275.18×
Shopping & PMaxGoogle AdsR 16 8611 963R 63 479R 3.767.01×

What it sold

ProductUnitsNet sales
Stoneware Dinner Plate Set of 4Tableware18R 14 841
Rooibos Hand WashBath73R 13 777
Hand-Thrown Stoneware MugTableware53R 12 359
Ceramic Table LampLighting7R 10 122
Linen Cushion CoverLiving23R 9 619

Every product