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Overview

Last 30 days · 3 Oct 2026 – 1 Nov 2026, compared with 3 Oct 2025 – 1 Nov 2025

Latest report: October 2026 report

Last 30 days at a glance

Revenue: Sales are up on last year

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 594 479up 13.6%
Orders: More orders came in

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 514 ordersup 14.4%
Visits (Shopify): More people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›76 737up 17.2%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.77×up 3.1%

From Maverick

Our recommendations

We recommend

  • Add care guides to linen product pagesPeople searching how to wash linen land on the journal and rarely reach a product.
  • Match the Reed Diffuser price on Google ShoppingA retailer lists it for less than your own store.Needs your input
  • Speed up the product page on mobileThe linen duvet page loads slowest on phones, where most visits are.
  • Answer "best linen bedding" for AI toolsAI tools name a competitor more often than your brand on this question.

Some of these may sit outside your retainer – we’ll agree the scope and quote before starting.

Done this month

  • Fix the broken link from the delivery pageDone 02 Nov

What changed

  • Visits to the site rose 16.9% on last year. A good change.Most of it: Organic Search, 2 756 moreChannels
  • Orders rose 14.4% on last year. A good change.Sales
  • Store revenue rose 13.6% on last year. A good change.Sales

Email & SMS

Every newsletter ›
Revenue from email

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 111 868up 10.6%
Email revenue (Omnisend)

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 136 161up 9.5%
Emails delivered

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›142 625up 23.2%
Open rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›42.2%0.4 pts
Email clicks

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›7 446up 27.3%