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Performance report

October 2026 report

1 Oct – 31 Oct 2026 · compared with 1 Sep – 30 Sep 2026

What this period says

Revenue of R1 643 360, up 6% on the month before

October 2026 brought in R1 643 360 from 1 559 orders. Linen and stoneware led sales, email kept pulling its weight, and search visits continued their steady climb.

Recommendations ↓

The period in figures

Revenue: Sales are up on the period before

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 643 360up 5.7%
Orders: More orders came in

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 559 ordersup 6.6%
Average order value: Orders were about the same size

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 054down 0.9%
Returning customer share: Returning customers held steady

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›42.3%0.3 pts
Visits (Shopify): More people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›79 092up 8.5%
Conversion rate: Visits became orders as often

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2%0 pts
Ad spend: Ad spend went up

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 342 089up 6.5%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.79×down 0.7%
Revenue from email: Email brought in more

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 118 337up 7.1%

Day by day

Revenue

R 1 643 360 in total

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Revenue by day
DateRevenue
1 Oct 2026R 44 213
2 Oct 2026R 58 844
3 Oct 2026R 41 283
4 Oct 2026R 38 967
5 Oct 2026R 48 802
6 Oct 2026R 58 616
7 Oct 2026R 47 042
8 Oct 2026R 55 851
9 Oct 2026R 51 193
10 Oct 2026R 38 263
11 Oct 2026R 43 558
12 Oct 2026R 61 140
13 Oct 2026R 54 968
14 Oct 2026R 62 542
15 Oct 2026R 56 600
16 Oct 2026R 56 041
17 Oct 2026R 39 450
18 Oct 2026R 46 914
19 Oct 2026R 63 813
20 Oct 2026R 54 587
21 Oct 2026R 61 701
22 Oct 2026R 62 689
23 Oct 2026R 58 223
24 Oct 2026R 50 740
25 Oct 2026R 56 438
26 Oct 2026R 59 017
27 Oct 2026R 50 711
28 Oct 2026R 60 331
29 Oct 2026R 61 917
30 Oct 2026R 52 381
31 Oct 2026R 46 525

Orders

1 559 in total

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Orders by day
DateOrders
1 Oct 202644
2 Oct 202654
3 Oct 202637
4 Oct 202638
5 Oct 202646
6 Oct 202652
7 Oct 202643
8 Oct 202655
9 Oct 202648
10 Oct 202637
11 Oct 202641
12 Oct 202656
13 Oct 202650
14 Oct 202653
15 Oct 202660
16 Oct 202648
17 Oct 202644
18 Oct 202645
19 Oct 202661
20 Oct 202652
21 Oct 202660
22 Oct 202661
23 Oct 202655
24 Oct 202650
25 Oct 202647
26 Oct 202663
27 Oct 202652
28 Oct 202661
29 Oct 202653
30 Oct 202651
31 Oct 202642

Sessions

66 847 in total

Google Analytics

How people move around the site. It misses visitors who block tracking, so its counts run lower.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Sessions by day
DateSessions
1 Oct 20261 874
2 Oct 20262 272
3 Oct 20261 515
4 Oct 20261 705
5 Oct 20262 058
6 Oct 20262 080
7 Oct 20261 898
8 Oct 20262 129
9 Oct 20262 149
10 Oct 20261 439
11 Oct 20261 687
12 Oct 20262 368
13 Oct 20262 114
14 Oct 20262 361
15 Oct 20262 516
16 Oct 20261 855
17 Oct 20261 975
18 Oct 20261 942
19 Oct 20262 716
20 Oct 20262 277
21 Oct 20262 772
22 Oct 20262 514
23 Oct 20262 541
24 Oct 20262 116
25 Oct 20262 007
26 Oct 20262 803
27 Oct 20262 316
28 Oct 20262 504
29 Oct 20262 209
30 Oct 20262 262
31 Oct 20261 873

Ad spend

R 342 089 in total

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Ad spend by day
DateAd spend
1 Oct 2026R 10 322
2 Oct 2026R 9 948
3 Oct 2026R 7 477
4 Oct 2026R 7 940
5 Oct 2026R 10 835
6 Oct 2026R 9 641
7 Oct 2026R 9 904
8 Oct 2026R 9 722
9 Oct 2026R 10 134
10 Oct 2026R 7 828
11 Oct 2026R 8 378
12 Oct 2026R 10 370
13 Oct 2026R 12 687
14 Oct 2026R 12 746
15 Oct 2026R 12 840
16 Oct 2026R 12 750
17 Oct 2026R 9 798
18 Oct 2026R 10 162
19 Oct 2026R 13 613
20 Oct 2026R 12 089
21 Oct 2026R 13 404
22 Oct 2026R 12 470
23 Oct 2026R 12 470
24 Oct 2026R 9 795
25 Oct 2026R 10 010
26 Oct 2026R 13 314
27 Oct 2026R 13 029
28 Oct 2026R 12 783
29 Oct 2026R 12 665
30 Oct 2026R 12 944
31 Oct 2026R 10 022

Where the traffic came from

Orders and revenue by channel from Shopify, credited to each customer’s most recent non-direct visit, beside GA4’s sessions.

Paid SocialR 418 30440011 321
Cross-networkR 319 6483024 678
Organic SearchR 271 19825720 151
Paid SearchR 215 1972056 625
DirectR 176 86816913 064
EmailR 100 650943 988
Organic SocialR 58 956584 020
ReferralR 47 165442 023
AI AssistantR 17 68731662
SMSR 17 68731–

Paid campaigns

Store ROAS is what your store actually recorded against each campaign, and it comes first; Platform ROAS is what each ad platform claims for itself. The gap is view-throughs and overlapping attribution windows.

Always-on retargetingR 82 094R 243 6062.97×442R 465 3905.67×
Performance MaxR 80 031R 259 1363.24×447R 467 4555.84×
Always-on prospectingR 66 160R 83 6671.26×225R 237 3683.59×
Summer Linen Launch 2026R 49 164R 132 4632.69×275R 285 3185.80×
Category searchR 24 192R 35 1551.45×72R 74 2813.07×
TikTok Spark AdsR 23 481R 19 0800.81×61R 60 7002.59×
Brand searchR 16 968R 180 04210.61×241R 254 81815.02×

Products

What sold, by net sales: after every discount, less refunds, and before shipping, so it adds up to less than revenue. R 1 614 168 across 14 products and 2 384 units.

Stonewashed Linen Duvet Set3 sizes and coloursBedding207R 493 428+52%26 8932.6%
Queen / Oat137R 329 623+53%0
Queen / Sage52R 125 561+36%0
King / Oat18R 43 242+126%0
Channels that sold it
UnitsNet sales
Paid Social61R 143 635
Organic Search59R 139 276
Email49R 120 238
Campaigns that sold it
UnitsNet sales
Performance Max11R 19 544
Always-on retargeting6R 10 617
Brand search3R 7 324
Always-on prospecting5R 6 356
Automation: Welcome series (aut_welcome)3R 1 488
Campaign: Last Chance Sale (nl20261029)1R 1 338
Automation: Abandoned checkout (aut_abandon)2R 1 067
Automation: Post-purchase care (aut_postbuy)5R 913.79
Category search1R 456.99
TikTok Spark Ads1R 248.36
Campaign: New In: Stoneware (nl20261015)1R 179.03
Automation: Win-back (aut_winback)1R 129.64
Cotton Bedspread2 sizes and coloursBedding113R 178 660+25%23 7842.5%
Queen79R 127 240+23%0
King34R 54 818+26%0
Channels that sold it
UnitsNet sales
Email35R 53 722
Paid Social32R 50 371
Organic Search32R 47 957
Campaigns that sold it
UnitsNet sales
Always-on retargeting9R 13 282
Brand search6R 10 595
Performance Max6R 9 450
Always-on prospecting5R 7 801
Summer Linen Launch 20264R 7 630
Category search8R 4 636
Automation: Welcome series (aut_welcome)4R 2 114
Automation: Abandoned checkout (aut_abandon)4R 1 355
Automation: Post-purchase care (aut_postbuy)7R 1 288
Automation: Win-back (aut_winback)8R 1 203
TikTok Spark Ads5R 1 165
Waffle Cotton Bath Towel3 sizes and coloursBath275R 115 815-19%29 1322.6%
Oat167R 70 915-20%0
Charcoal74R 31 387-16%0
Sage34R 14 410-26%0
Channels that sold it
UnitsNet sales
Organic Search77R 32 855
Email72R 31 427
Paid Social72R 31 100
Campaigns that sold it
UnitsNet sales
Performance Max57R 25 831
Brand search26R 11 842
Summer Linen Launch 202625R 11 283
Always-on retargeting15R 6 700
Category search6R 2 409
Automation: Welcome series (aut_welcome)6R 2 373
Automation: Abandoned checkout (aut_abandon)6R 1 911
Always-on prospecting3R 1 327
TikTok Spark Ads5R 1 270
Campaign: The Linen Edit (nl20261008)3R 1 223
Campaign: New In: Stoneware (nl20261015)3R 1 027
Automation: Post-purchase care (aut_postbuy)2R 470.72
Automation: Win-back (aut_winback)2R 374.87
Campaign: The Gift Guide (nl20261001)2R 368.86
Stoneware Dinner Plate Set of 42 sizes and coloursTableware127R 107 724-37%24 0342.6%
Sand83R 71 650-36%0
Ink44R 37 872-37%0
Channels that sold it
UnitsNet sales
Organic Search38R 32 776
Paid Social39R 31 933
Email38R 31 312
Campaigns that sold it
UnitsNet sales
Always-on retargeting16R 14 303
Summer Linen Launch 202614R 12 329
Performance Max12R 11 627
Brand search8R 7 435
Automation: Welcome series (aut_welcome)7R 3 807
Always-on prospecting4R 3 564
Category search5R 2 381
TikTok Spark Ads3R 1 245
Campaign: The Gift Guide (nl20261001)1R 1 085
Automation: Abandoned checkout (aut_abandon)2R 767.13
Automation: Post-purchase care (aut_postbuy)3R 574.60
Automation: Win-back (aut_winback)4R 506.91
Linen Cushion Cover3 sizes and coloursLiving269R 101 541+66%28 8312.6%
50cm / Oat163R 62 032+50%0
50cm / Sage74R 28 136+72%0
60cm / Oat32R 12 170+218%0
Channels that sold it
UnitsNet sales
Organic Search72R 27 677
Email71R 27 223
Paid Social69R 25 747
Campaigns that sold it
UnitsNet sales
Performance Max56R 22 493
Always-on retargeting34R 13 258
Brand search29R 11 677
Always-on prospecting28R 11 444
Summer Linen Launch 202610R 4 425
Category search8R 3 037
Automation: Abandoned checkout (aut_abandon)6R 1 970
Automation: Welcome series (aut_welcome)4R 1 602
TikTok Spark Ads3R 1 182
Automation: Win-back (aut_winback)6R 700.36
Campaign: The Linen Edit (nl20261008)1R 560.49
Automation: Post-purchase care (aut_postbuy)3R 540.16
Olive Wood Serving Board2 sizes and coloursKitchen161R 96 532+109%35 1162.6%
Medium105R 64 168+83%0
Large56R 34 311+192%0
Channels that sold it
UnitsNet sales
Organic Search45R 27 517
Paid Social47R 27 405
Email39R 25 733
Campaigns that sold it
UnitsNet sales
Always-on retargeting40R 26 665
Summer Linen Launch 202627R 17 800
Performance Max20R 12 586
Brand search15R 9 877
Category search6R 3 651
Always-on prospecting4R 3 026
Automation: Welcome series (aut_welcome)5R 2 787
TikTok Spark Ads4R 1 326
Campaign: New In: Stoneware (nl20261015)2R 1 200
Automation: Win-back (aut_winback)6R 1 058
Automation: Post-purchase care (aut_postbuy)6R 1 041
Automation: Abandoned checkout (aut_abandon)2R 616.24
Campaign: Last Chance Sale (nl20261029)1R 565.94
Sisal Floor Runner2 sizes and coloursLiving68R 95 744+112%08 0670.8%
2m53R 74 701+59%0
3m15R 21 043+639%0
Channels that sold it
UnitsNet sales
Organic Search31R 26 368
Paid Social31R 25 604
Email32R 23 771
Campaigns that sold it
UnitsNet sales
Performance Max21R 27 224
Always-on retargeting18R 24 519
Summer Linen Launch 20268R 11 762
Brand search6R 10 682
Always-on prospecting3R 4 576
Automation: Abandoned checkout (aut_abandon)7R 3 076
Campaign: Sunday at Home (nl20261022)2R 2 595
Category search4R 2 524
Automation: Welcome series (aut_welcome)3R 1 207
Automation: Post-purchase care (aut_postbuy)5R 1 059
Automation: Win-back (aut_winback)7R 887.38
Campaign: The Gift Guide (nl20261001)1R 380.77
TikTok Spark Ads1R 230.46
Reed Diffuser2 sizes and coloursFragrance249R 88 966+15%28 2482.6%
Fynbos146R 52 562+11%0
Salt Air103R 37 162+22%0
Channels that sold it
UnitsNet sales
Organic Search67R 25 045
Paid Social67R 24 008
Email68R 23 985
Campaigns that sold it
UnitsNet sales
Performance Max61R 23 502
Always-on retargeting52R 19 728
Brand search28R 10 559
Summer Linen Launch 202623R 8 314
Always-on prospecting19R 7 523
Automation: Welcome series (aut_welcome)4R 1 615
Category search4R 1 589
Campaign: The Linen Edit (nl20261008)3R 1 050
Automation: Post-purchase care (aut_postbuy)6R 1 039
Automation: Abandoned checkout (aut_abandon)2R 970.08
TikTok Spark Ads3R 898.01
Automation: Win-back (aut_winback)4R 633.28
Campaign: Last Chance Sale (nl20261029)1R 251.33
Campaign: The Gift Guide (nl20261001)1R 172.52
Hand-Thrown Stoneware Mug2 sizes and coloursTableware399R 86 821+5%313 0982.6%
Sand242R 53 089+10%0
Ink157R 34 419-1%0
Channels that sold it
UnitsNet sales
Paid Social122R 26 650
Organic Search121R 26 325
Email116R 25 046
Campaigns that sold it
UnitsNet sales
Performance Max93R 21 132
Always-on retargeting78R 18 017
Brand search55R 12 626
Summer Linen Launch 202650R 11 369
TikTok Spark Ads18R 3 978
Automation: Abandoned checkout (aut_abandon)12R 3 243
Always-on prospecting13R 3 156
Automation: Welcome series (aut_welcome)5R 1 348
Automation: Post-purchase care (aut_postbuy)4R 665.20
Automation: Win-back (aut_winback)4R 551.58
Campaign: The Linen Edit (nl20261008)1R 314.20
Campaign: Sunday at Home (nl20261022)1R 233.14
Merino Throw2 sizes and coloursLiving43R 71 230-63%34 8330.9%
Oat39R 69 525-48%0
Clay4R 7 402-88%0
Channels that sold it
UnitsNet sales
Organic Search31R 21 078
Email31R 21 046
Paid Social31R 20 360
Campaigns that sold it
UnitsNet sales
Always-on retargeting14R 24 987
Performance Max13R 23 922
Brand search8R 15 820
Always-on prospecting5R 6 799
Category search8R 4 455
Summer Linen Launch 20263R 4 367
Automation: Abandoned checkout (aut_abandon)6R 2 642
TikTok Spark Ads5R 1 931
Campaign: New In: Stoneware (nl20261015)1R 1 800
Automation: Win-back (aut_winback)6R 1 058
Automation: Welcome series (aut_welcome)2R 1 044
Automation: Post-purchase care (aut_postbuy)1R 239.91
Campaign: The Linen Edit (nl20261008)1R 171.69
Campaign: Sunday at Home (nl20261022)1R 155.43
Ceramic Table Lamp1 size or colourLighting31R 57 956-41%33 6730.8%
Sand31R 64 553-22%0
Channels that sold it
UnitsNet sales
Organic Search29R 17 582
Paid Social29R 17 330
Email29R 15 758
Campaigns that sold it
UnitsNet sales
Performance Max6R 11 612
Summer Linen Launch 20267R 11 278
Always-on retargeting6R 10 963
Always-on prospecting4R 6 466
Brand search2R 5 542
Campaign: The Gift Guide (nl20261001)2R 2 355
Automation: Welcome series (aut_welcome)4R 1 779
Category search3R 1 571
Automation: Abandoned checkout (aut_abandon)3R 1 250
TikTok Spark Ads4R 1 051
Campaign: Sunday at Home (nl20261022)1R 1 002
Automation: Win-back (aut_winback)4R 592.53
Automation: Post-purchase care (aut_postbuy)1R 162.51
Rooibos Hand Wash1 size or colourBath239R 42 842+95%17 7122.6%
300ml239R 43 031+92%0
Channels that sold it
UnitsNet sales
Email68R 12 316
Organic Search65R 11 985
Paid Social61R 10 959
Campaigns that sold it
UnitsNet sales
Brand search120R 22 836
Always-on retargeting85R 16 193
Performance Max59R 11 301
Summer Linen Launch 202658R 11 019
Always-on prospecting35R 6 672
Category search13R 2 496
Automation: Abandoned checkout (aut_abandon)12R 2 198
Campaign: Sunday at Home (nl20261022)12R 2 107
Automation: Welcome series (aut_welcome)9R 1 958
Campaign: The Linen Edit (nl20261008)10R 1 834
Automation: Post-purchase care (aut_postbuy)5R 1 070
TikTok Spark Ads3R 643.99
Automation: Win-back (aut_winback)2R 256.57
Campaign: New In: Stoneware (nl20261015)1R 209.09
Fynbos Soy Candle2 sizes and coloursFragrance131R 40 478-56%14 4072.5%
200g86R 26 812-52%0
400g45R 13 996-62%0
Channels that sold it
UnitsNet sales
Email37R 11 416
Paid Social36R 11 128
Organic Search35R 10 879
Campaigns that sold it
UnitsNet sales
Always-on retargeting73R 23 913
Performance Max66R 21 374
Brand search60R 19 490
Summer Linen Launch 202620R 6 451
Category search7R 2 666
Automation: Welcome series (aut_welcome)8R 2 389
Automation: Post-purchase care (aut_postbuy)9R 1 926
Automation: Abandoned checkout (aut_abandon)4R 1 473
Campaign: The Gift Guide (nl20261001)3R 1 087
Campaign: New In: Stoneware (nl20261015)3R 891.09
TikTok Spark Ads3R 876.21
Always-on prospecting2R 779.99
Automation: Win-back (aut_winback)3R 378.45
Campaign: Sunday at Home (nl20261022)1R 291.11
Campaign: The Linen Edit (nl20261008)1R 114.46
Linen Apron2 sizes and coloursKitchen72R 36 431+3%22 3882.8%
Oat57R 29 730+4%0
Charcoal15R 7 799-6%0
Channels that sold it
UnitsNet sales
Email31R 9 935
Paid Social31R 9 765
Organic Search31R 9 177
Campaigns that sold it
UnitsNet sales
Always-on retargeting24R 14 218
Brand search25R 13 573
Summer Linen Launch 202618R 10 011
Performance Max19R 9 936
Always-on prospecting19R 9 931
Category search5R 2 807
Automation: Abandoned checkout (aut_abandon)6R 2 568
Automation: Welcome series (aut_welcome)6R 2 549
TikTok Spark Ads8R 2 339
Automation: Post-purchase care (aut_postbuy)3R 705.03
Automation: Win-back (aut_winback)1R 124.19

Selling less than before

Products that sold at least three units in the previous period and fewer units and at least a quarter less in sales in this one.

ProductNet sales beforeNet sales nowChangeUnits before → now
Merino ThrowOat ×39 · Clay ×4LivingR 192 971R 71 230-63%107 → 43
Stoneware Dinner Plate Set of 4Sand ×83 · Ink ×44TablewareR 170 054R 107 724-37%201 → 127
Fynbos Soy Candle200g ×86 · 400g ×45FragranceR 91 799R 40 478-56%293 → 131
Ceramic Table LampSand ×31LightingR 98 776R 57 956-41%48 → 31

Viewed but not bought

Well-viewed products with the fewest orders per view.

ProductViewsAdded to cartOrdersViews → order
Sisal Floor RunnerLiving8 067242 (3%)670.8%
Ceramic Table LampLighting3 673109 (3%)310.8%
Merino ThrowLiving4 833145 (3%)430.9%
Fynbos Soy CandleFragrance4 407395 (9%)1092.5%
Cotton BedspreadBedding3 784342 (9%)962.5%
Stonewashed Linen Duvet SetBedding6 893621 (9%)1762.6%
Hand-Thrown Stoneware MugTableware13 0981 180 (9%)3382.6%
Olive Wood Serving BoardKitchen5 116462 (9%)1332.6%
Stoneware Dinner Plate Set of 4Tableware4 034364 (9%)1052.6%
Waffle Cotton Bath TowelBath9 132823 (9%)2382.6%

By collection

A product in several collections counts in each.

CollectionProducts soldUnitsNet salesvs before
Bedroom3351R 730 044+29%
Linen3548R 631 400+50%
Gifting5983R 384 027-22%
Kitchen4759R 327 508-2%
Living4411R 326 471-18%
Fragrance3619R 172 286-10%
Bathroom2514R 158 657-4%

By product type

Product typeProducts soldUnitsNet salesvs before
Bedding2320R 672 088+43%
Living3380R 268 515-10%
Tableware2526R 194 545-23%
Bath2514R 158 657-4%
Kitchen2233R 132 963+63%
Fragrance2380R 129 444-24%
Lighting131R 57 956-41%

At a glance

Clicks from Google17 189up 5.3%
Revenue from Google search

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 271 198up 5.3%
Average Google position7.60.1 places higher
AI answers naming your brand unprompted46%3.4 pts
AI answers citing your site36%4.2 pts
Estimated organic visits13 467up 1.7%
Search visits going to your site25.1%0.2 pts

Google Search

Clicks from Google

17 189up 5% on the previous period

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Search clicks by day
DateSearch clicks
1 Oct 2026462
2 Oct 2026632
3 Oct 2026402
4 Oct 2026442
5 Oct 2026555
6 Oct 2026542
7 Oct 2026523
8 Oct 2026513
9 Oct 2026526
10 Oct 2026353
11 Oct 2026431
12 Oct 2026669
13 Oct 2026594
14 Oct 2026594
15 Oct 2026637
16 Oct 2026451
17 Oct 2026492
18 Oct 2026537
19 Oct 2026767
20 Oct 2026547
21 Oct 2026725
22 Oct 2026670
23 Oct 2026681
24 Oct 2026601
25 Oct 2026560
26 Oct 2026721
27 Oct 2026658
28 Oct 2026663
29 Oct 2026604
30 Oct 2026637

Appearances in Google

511 185up 3% on the previous period

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Search impressions by day
DateSearch impressions
1 Oct 202613 492
2 Oct 202616 630
3 Oct 202611 810
4 Oct 202611 773
5 Oct 202618 714
6 Oct 202616 005
7 Oct 202617 564
8 Oct 202615 196
9 Oct 202614 830
10 Oct 202610 952
11 Oct 202612 478
12 Oct 202621 010
13 Oct 202617 444
14 Oct 202619 603
15 Oct 202620 363
16 Oct 202612 149
17 Oct 202615 313
18 Oct 202616 033
19 Oct 202622 056
20 Oct 202615 223
21 Oct 202620 860
22 Oct 202618 865
23 Oct 202618 230
24 Oct 202615 667
25 Oct 202618 580
26 Oct 202623 574
27 Oct 202619 598
28 Oct 202618 362
29 Oct 202617 657
30 Oct 202621 154

What people searched

sandveld home7 850up 8%101 1647.8%1.0unchanged 0
how to wash linen1 746up 8%45 6053.8%1.7up 0.1
linen duvet set south africa1 117up 9%53 1662.1%3.6up 0.1
stonewashed linen bedding670up 8%40 1011.7%5.0up 0.1
rooibos hand wash481up 7%20 9602.3%3.2up 0.1
olive wood serving board459up 8%25 7681.8%4.5down 0.1
reed diffuser fynbos414up 3%20 1262.1%3.8up 0.1
stoneware mugs337up 4%27 0981.2%6.1up 0.1
soy candles south africa336up 2%29 9191.1%7.4up 0.1
waffle towels316up 7%26 0501.2%6.8unchanged 0
linen cushion covers202up 9%20 9081%8.8down 0.1
merino throw123up 1%16 2270.8%10.6up 0.2
homeware gifts for her86up 6%15 9080.5%15.7down 0.2
sisal runner73up 6%10 2950.7%12.1up 0.1
ceramic table lamp65up 10%10 3330.6%14.0up 0.1

Pages people landed on

/4 125up 5%120 2553.4%6.4unchanged 0
/collections/linen2 921up 5%87 6973.3%8.0unchanged 0
/blogs/journal/how-to-wash-linen2 233up 5%65 8323.4%3.8unchanged 0
/products/stonewashed-linen-duvet-set2 060up 5%63 3353.3%8.5unchanged 0
/collections/bedroom1 717up 5%51 3413.3%8.5unchanged 0
/collections/kitchen1 544up 5%46 4843.3%6.6unchanged 0
/collections/fragrance1 375up 5%40 3823.4%3.1unchanged 0
/collections/gifting1 205up 6%36 4753.3%3.9unchanged 0

Paid search

Spent on Search campaigns

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 43 816up 9.6%
Clicks

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›8 163up 8.7%
Return on spend, as Google Ads claims

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›6.02×down 2.8%

What people searched

sandveld home linenBrand – ExactR 6 861up 8% on the previous period882R 7.7852R 55 016–
linen duvet cover queenGeneric – Category termsR 5 793up 12% on the previous period560R 10.3429R 23 838–
stonewashed linen sheetsGeneric – Category termsR 4 164up 15% on the previous period596R 6.9932R 31 730–
fynbos candleGeneric – Category termsR 2 851up 5% on the previous period378R 7.540R 10 621–
handmade mugs south africaGeneric – Category termsR 2 735up 10% on the previous period630R 4.340R 6 426–
cheap linenGeneric – Category termsR 2 167up 12% on the previous period335R 6.470R 866.99–

Keywords paid for

sandveld homeExactBrand – ExactR 12 286up 1% on the previous period2 968R 4.14100R 106 8151.0
linen duvet coverPhraseGeneric – Category termsR 10 184up 21% on the previous period2 328R 4.3731R 28 723–
sandveldExactBrand – ExactR 6 999up 9% on the previous period1 018R 6.8829R 26 187–
stoneware mugsPhraseGeneric – Category termsR 5 899up 13% on the previous period603R 9.7831R 33 7466.1
waffle bath towelsBroadGeneric – Category termsR 4 345up 18% on the previous period417R 10.4228R 22 222–
soy candlesBroadGeneric – Category termsR 4 102up 2% on the previous period829R 4.9541R 46 281–

AI answer engines

Every question, every engine

  • Cited – links to your site
  • Named – mentions your brand
  • Named some weeks
  • Not named
  • No answer
How should I wash stonewashed linen sheets?Cited 1/4Cited 1/3Cited 2/4Not namedNamed 2/436.8%down 5.3 pts
Where can I buy handmade homeware gifts in South Africa?Named 3/4Named 1/3Cited 1/4Cited 2/4Cited 1/442.1%down 5.3 pts
Which South African candle brands use soy wax?Cited 2/4Named 1/3Cited 2/4Cited 2/4Cited 2/452.6%up 18 pts
What is the best linen bedding brand in South Africa?Cited 2/8Cited 2/4Cited 1/8Cited 3/8Cited 3/852.8%down 21 pts
What is the best linen bedding brand in South Africa?Cited 2/4CitedCited 1/4Cited 1/4Cited 1/458.8%
best linen duvet covers south africaNamed 1/4Cited 1/3Named 2/4Cited 2/4Cited 2/447.4%
Is Sandveld Home good quality?Names the brandCited 3/4Cited 1/2Cited 1/4Cited 4/4Cited 3/494.4%down 5.6 pts

By engine

ChatGPT 55%up 25 pts 35%up 18 pts
Claude 60%down 12 pts 47.5%up 5 pts
Gemini 55%down 7.5 pts 37.5%up 2.5 pts
Perplexity 57.5%unchanged 0 pts 32.5%down 25 pts
Google AI Overviews 46.2%down 33 pts 23.1%down 27 pts

Named alongside

Driftwood Living54
Sandveld Home52
Oak & Ember35
Stoep Collective35

Named, week by week

View as table
AI mention rate reading by reading
ReadingAI mention rate
5 Oct 202653.2%
12 Oct 202660%
19 Oct 202653.3%
26 Oct 202655.1%

Cited, week by week

View as table
AI citation rate reading by reading
ReadingAI citation rate
5 Oct 202638.3%
12 Oct 202624.4%
19 Oct 202642.2%
26 Oct 202638.8%

How often each question is asked of AI

How should I wash stonewashed linen sheets?1 30036.8%
Where can I buy handmade homeware gifts in South Africa?88042.1%
Which South African candle brands use soy wax?59052.6%
What is the best linen bedding brand in South Africa?1 90052.8%
Is Sandveld Home good quality?17094.4%

Where the AI engines get their information

driftwoodliving.exampleCompetitor1116Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini
“best linen duvet covers south africa”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“How should I wash stonewashed linen sheets?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Is Sandveld Home good quality?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“What is the best linen bedding brand in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Where can I buy handmade homeware gifts in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Which South African candle brands use soy wax?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
sandveldhome.exampleYour site396Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini
“Is Sandveld Home good quality?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“What is the best linen bedding brand in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“Which South African candle brands use soy wax?”Cited by ChatGPT, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“best linen duvet covers south africa”Cited by Google AI Overviews, Claude, Geminisandveldhome.example/collections/linen
“How should I wash stonewashed linen sheets?”Cited by ChatGPT, Google AI Overviews, Perplexitysandveldhome.example/collections/linen
“Where can I buy handmade homeware gifts in South Africa?”Cited by Perplexity, Claude, Geminisandveldhome.example/collections/linen

Competitors & links

Your site in Google against driftwoodliving.example, oakandember.example, stoepcollective.example, as of 25 Oct, with the change since 27 Sept.

Who gets these searches

  • Your site25%up 0.2 pts since 27 Sept
  • Retailers12%down 0.1 pts since 27 Sept
  • Competitors63%down 0.1 pts since 27 Sept
The sites, one by one
driftwoodliving.exampleCompetitor35.1%18 855116.4
sandveldhome.exampleYour site25.1%13 467137.8
oakandember.exampleCompetitor20.3%10 89899.1
huismarket.exampleRetailer11.5%6 200710.5
stoepcollective.exampleCompetitor8%4 300613.2

Against competitors

sandveldhome.example (you)13 467up 2% since 27 Sept2 034up 2% since 27 Sept549up 2% since 27 Sept289up 2% since 27 Sept330up 2% since 27 Sept
driftwoodliving.example18 855up 1% since 27 Sept3 047up 1% since 27 Sept823up 1% since 27 Sept483unchanged 0% since 27 Sept336unchanged 0% since 27 Sept
oakandember.example10 898up 1% since 27 Sept2 106up 1% since 27 Sept569up 1% since 27 Sept252unchanged 0% since 27 Sept268unchanged 0% since 27 Sept
stoepcollective.example4 305unchanged 0% since 27 Sept1 008unchanged 0% since 27 Sept272unchanged 0% since 27 Sept126unchanged 0% since 27 Sept189unchanged 0% since 27 Sept

Estimated organic visits, reading by reading

View as table
Estimated organic visits reading by reading
ReadingEstimated organic visits
2 Aug 202612 787
9 Aug 202612 844
16 Aug 202612 901
23 Aug 202612 957
30 Aug 202613 014
6 Sep 202613 071
13 Sep 202613 127
20 Sep 202613 184
27 Sep 202613 241
4 Oct 202613 297
11 Oct 202613 354
18 Oct 202613 411
25 Oct 202613 467

Sites linking to yours, reading by reading

View as table
Linking sites reading by reading
ReadingLinking sites
2 Aug 2026274
9 Aug 2026275
16 Aug 2026276
23 Aug 2026278
30 Aug 2026279
6 Sep 2026280
13 Sep 2026281
20 Sep 2026283
27 Sep 2026284
4 Oct 2026285
11 Oct 2026286
18 Oct 2026287
25 Oct 2026289

Searches your site ranks for

Google shows an AI Overview on 5 of these 14 searches, citing your site on none of them. 1 has a featured snippet; your site holds 1.

linen duvet set south africa4 2003203unchanged 0 since 27 Sept300AI OverviewPeople also ask
stonewashed linen bedding3 3602565unchanged 0 since 27 Sept180Shopping ads
waffle towels2 1001607unchanged 0 since 27 Sept85People also ask
stoneware mugs2 1001606unchanged 0 since 27 Sept93AI OverviewPeople also ask
soy candles south africa2 5201927unchanged 0 since 27 Sept93Shopping ads
how to wash linen3 7802882unchanged 0 since 27 Sept473✓ Featured snippet – your sitePeople also ask
merino throw1 2609610unchanged 0 since 27 Sept34AI OverviewPeople also ask
olive wood serving board2 1001604unchanged 0 since 27 Sept124Shopping ads
linen cushion covers1 6801289unchanged 0 since 27 Sept54People also ask
rooibos hand wash1 6801283unchanged 0 since 27 Sept129AI OverviewPeople also ask
ceramic table lamp8406414unchanged 0 since 27 Sept17Shopping ads
reed diffuser fynbos1 6801284unchanged 0 since 27 Sept115People also ask
sisal runner8406412unchanged 0 since 27 Sept20AI OverviewPeople also ask
homeware gifts for her1 2609615unchanged 0 since 27 Sept23Shopping ads

On Google Shopping

Stonewashed Linen Duvet SetR 2 499R 2 499Sandveld Home (opens in a new tab)2Your store is cheapest
Waffle Cotton Bath TowelR 449.00R 404.00Huis Market (opens in a new tab)21 seller cheaper
Hand-Thrown Stoneware MugR 229.00R 229.00Sandveld Home (opens in a new tab)2Your store is cheapest
Stoneware Dinner Plate Set of 4R 899.00R 899.00Sandveld Home (opens in a new tab)2Your store is cheapest
Fynbos Soy CandleR 329.00R 296.00Huis Market (opens in a new tab)21 seller cheaper
Merino ThrowR 1 899R 1 899Sandveld Home (opens in a new tab)2Your store is cheapest
Listings for Stonewashed Linen Duvet Set (2)
SellerWhoseListingPrice
Sandveld HomeYour siteStonewashed Linen Duvet Set (opens in a new tab)R 2 499
Huis MarketRetailerStonewashed Linen Duvet Set (opens in a new tab)R 2 624
Listings for Waffle Cotton Bath Towel (2)
SellerWhoseListingPrice
Sandveld HomeYour siteWaffle Cotton Bath Towel (opens in a new tab)R 449.00
Huis MarketRetailerWaffle Cotton Bath Towel (opens in a new tab)R 404.00
Listings for Hand-Thrown Stoneware Mug (2)
SellerWhoseListingPrice
Sandveld HomeYour siteHand-Thrown Stoneware Mug (opens in a new tab)R 229.00
Huis MarketRetailerHand-Thrown Stoneware Mug (opens in a new tab)R 240.00
Listings for Stoneware Dinner Plate Set of 4 (2)
SellerWhoseListingPrice
Sandveld HomeYour siteStoneware Dinner Plate Set of 4 (opens in a new tab)R 899.00
Huis MarketRetailerStoneware Dinner Plate Set of 4 (opens in a new tab)R 944.00
Listings for Fynbos Soy Candle (2)
SellerWhoseListingPrice
Sandveld HomeYour siteFynbos Soy Candle (opens in a new tab)R 329.00
Huis MarketRetailerFynbos Soy Candle (opens in a new tab)R 296.00
Listings for Merino Throw (3)
SellerWhoseListingPrice
Sandveld HomeYour siteMerino Throw (opens in a new tab)R 1 899
Huis MarketRetailerMerino Throw (opens in a new tab)R 1 994
Huis MarketRetailerHand-Thrown Stoneware Mug (opens in a new tab)R 240.00
Left out of the prices (1)

Other listings that came up for “Sandveld Home Merino Throw”: other products and accessories, second-hand listings, and imports sold from abroad at a converted price. None of them count towards the prices above.

SellerWhoseListingPriceWhy left out
Sandveld HomeYour siteHand-Thrown Stoneware Mug (opens in a new tab)R 229.00Other product

Written about online

Mentions, September 202646up 7.0%vs August
Tone, September 2026
  • Positive41%
  • Neutral52%
  • Negative7%
View as table
Mentions online by month
MonthMentions online
Feb 202654
Mar 202662
Apr 202629
May 202663
Jun 202673
Jul 202631
Aug 202643
Sep 202646

Email

Revenue from email

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 118 337up 7.1%
Emails delivered

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›175 270up 26.1%
Open rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›41.8%3.1 pts
Click rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›5%0.1 pts

Social

Followers gained

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2 516up 7.3%
Views

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 508 056up 6.1%
Engagement

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›4.1%0 pts

What we did this period

  1. Refreshed the Performance Max product feed
  2. Rebuilt the abandoned checkout emails

Recommendations

  1. Add care guides to linen product pageslink the guide from each linen page, and back.
  2. Answer "best linen bedding" for AI toolsa clear buying guide gives them something to cite.