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Summer Linen Launch 2025

Sales13 Oct 2025 – 09 Nov 2025InstagramFacebookShopping & PMaxBelow average

Over the campaign’s own dates: 13 Oct 2025 – 09 Nov 2025. The new stonewashed range, with early access by email.

SpentR 79 396of R 84 000 planned · 95% used
Store revenueR 213 666202 orders on last click
Back for every R 1R 2.69Good return set at R 4
Cost per orderR 393.05Spend over the store’s orders
Platform ROAS6.00×What the ad platforms claim

Who it brought to the site

13 354 visits with this campaign’s tag

Stayed and looked around
7 746 58% of visits
First time on the site
8 546 64% of visits
Orders for every 100 visits
1.5
Ad clicks that arrived as visits
100% of 9 437 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

57% of its orders came from first-time customers

New customers
116 orders R 122 408
Returning customers
86 orders R 91 258
Spent for each new customer
R 684.45

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Summer Linen Launch 2025 · 13 Oct – 9 NovSummer Linen Launch 2025 · 13 Oct – 9 Nov
View as table
Store-attributed revenue by day
DateStore-attributed revenue
13 Oct 2025R 6 682
14 Oct 2025R 6 692
15 Oct 2025R 7 239
16 Oct 2025R 7 263
17 Oct 2025R 8 418
18 Oct 2025R 6 032
19 Oct 2025R 6 828
20 Oct 2025R 8 524
21 Oct 2025R 7 018
22 Oct 2025R 4 605
23 Oct 2025R 6 446
24 Oct 2025R 6 212
25 Oct 2025R 6 109
26 Oct 2025R 6 174
27 Oct 2025R 10 837
28 Oct 2025R 7 413
29 Oct 2025R 7 687
30 Oct 2025R 7 509
31 Oct 2025R 6 150
1 Nov 2025R 8 068
2 Nov 2025R 8 654
3 Nov 2025R 8 703
4 Nov 2025R 8 669
5 Nov 2025R 8 866
6 Nov 2025R 9 508
7 Nov 2025R 8 197
8 Nov 2025R 9 913
9 Nov 2025R 9 250

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Summer Linen Launch 2025 · 13 Oct – 9 NovSummer Linen Launch 2025 · 13 Oct – 9 Nov
View as table
Ad spend by day
DateAd spend
13 Oct 2025R 3 095
14 Oct 2025R 2 897
15 Oct 2025R 2 617
16 Oct 2025R 2 649
17 Oct 2025R 2 777
18 Oct 2025R 2 356
19 Oct 2025R 2 241
20 Oct 2025R 2 823
21 Oct 2025R 2 890
22 Oct 2025R 2 803
23 Oct 2025R 2 693
24 Oct 2025R 2 838
25 Oct 2025R 2 121
26 Oct 2025R 2 405
27 Oct 2025R 2 879
28 Oct 2025R 2 723
29 Oct 2025R 2 794
30 Oct 2025R 2 816
31 Oct 2025R 2 758
1 Nov 2025R 2 861
2 Nov 2025R 2 974
3 Nov 2025R 3 388
4 Nov 2025R 3 172
5 Nov 2025R 3 596
6 Nov 2025R 3 485
7 Nov 2025R 3 236
8 Nov 2025R 2 785
9 Nov 2025R 2 724

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 30 2933 664R 111 721Instagram and Facebook togetherR 2.145.37×
FacebookMeta AdsR 21 9362 6575.37×
Shopping & PMaxGoogle AdsR 27 1663 116R 101 944R 3.757.20×

What it sold

ProductUnitsNet sales
Rooibos Hand WashBath140R 26 465
Reed DiffuserFragrance58R 21 462
Cotton BedspreadBedding12R 20 421
Waffle Cotton Bath TowelBath38R 16 279
Stonewashed Linen Duvet SetBedding9R 15 593

Every product