Demo

Sandveld Home

Campaigns

Black Friday 2025

Sales16 Nov 2025 – 01 Dec 2025InstagramFacebookShopping & PMaxBelow average

Over the campaign’s own dates: 16 Nov 2025 – 01 Dec 2025. The biggest sale of the year.

SpentR 51 793of R 48 000 planned · 108% used
Store revenueR 136 221132 orders on last click
Back for every R 1R 2.63Good return set at R 4
Cost per orderR 392.37Spend over the store’s orders
Platform ROAS5.78×What the ad platforms claim

Who it brought to the site

8 512 visits with this campaign’s tag

Stayed and looked around
4 938 58% of visits
First time on the site
5 447 64% of visits
Orders for every 100 visits
1.6
Ad clicks that arrived as visits
100% of 6 145 clicks

From Google Analytics, by the campaign’s tag. Visitors who decline cookies aren’t counted, so the store’s orders can outnumber what visits suggest.

New customers or returning

55% of its orders came from first-time customers

New customers
73 orders R 78 167
Returning customers
59 orders R 58 054
Spent for each new customer
R 709.49

Day by day

Store revenue

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Black Friday 2025 · 16 Nov – 1 DecBlack Friday 2025 · 16 Nov – 1 Dec
View as table
Store-attributed revenue by day
DateStore-attributed revenue
16 Nov 2025R 8 601
17 Nov 2025R 8 199
18 Nov 2025R 9 305
19 Nov 2025R 7 204
20 Nov 2025R 8 753
21 Nov 2025R 9 177
22 Nov 2025R 5 503
23 Nov 2025R 9 040
24 Nov 2025R 8 525
25 Nov 2025R 7 802
26 Nov 2025R 8 504
27 Nov 2025R 8 892
28 Nov 2025R 12 246
29 Nov 2025R 6 092
30 Nov 2025R 7 489
1 Dec 2025R 10 888

Spent

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
  • Black Friday 2025 · 16 Nov – 1 DecBlack Friday 2025 · 16 Nov – 1 Dec
View as table
Ad spend by day
DateAd spend
16 Nov 2025R 2 800
17 Nov 2025R 3 463
18 Nov 2025R 3 482
19 Nov 2025R 3 138
20 Nov 2025R 3 349
21 Nov 2025R 3 277
22 Nov 2025R 2 761
23 Nov 2025R 2 485
24 Nov 2025R 3 738
25 Nov 2025R 3 320
26 Nov 2025R 3 450
27 Nov 2025R 3 796
28 Nov 2025R 3 510
29 Nov 2025R 2 637
30 Nov 2025R 2 543
1 Dec 2025R 4 042

By channel

ChannelSpentClicksStore revenueBack for every R 1Platform ROAS
InstagramMeta AdsR 19 7572 430R 70 765Instagram and Facebook togetherR 2.085.14×
FacebookMeta AdsR 14 3071 7575.14×
Shopping & PMaxGoogle AdsR 17 7281 958R 65 456R 3.697.01×

What it sold

ProductUnitsNet sales
Reed DiffuserFragrance41R 15 802
Stonewashed Linen Duvet SetBedding5R 12 399
Olive Wood Serving BoardKitchen19R 12 232
Hand-Thrown Stoneware MugTableware52R 12 095
Linen ApronKitchen20R 10 519

Every product