Last 30 days · compared with the 30 days before
| Units | Net sales | |
|---|---|---|
| Paid Social | 59 | R 139 317 |
| Organic Search | 57 | R 135 363 |
| 48 | R 117 447 |
| Units | Net sales | |
|---|---|---|
| Performance Max | 11 | R 19 544 |
| Always-on retargeting | 6 | R 10 617 |
| Brand search | 3 | R 7 324 |
| Always-on prospecting | 5 | R 5 914 |
| Automation: Welcome series (aut_welcome) | 4 | R 2 018 |
| Campaign: Last Chance Sale (nl20261029) | 1 | R 1 338 |
| Automation: Abandoned checkout (aut_abandon) | 2 | R 1 067 |
| Automation: Post-purchase care (aut_postbuy) | 4 | R 743.57 |
| Category search | 1 | R 456.99 |
| Automation: Win-back (aut_winback) | 2 | R 297.03 |
| TikTok Spark Ads | 1 | R 248.36 |
| Campaign: New In: Stoneware (nl20261015) | 1 | R 179.03 |
| Units | Net sales | |
|---|---|---|
| 34 | R 53 622 | |
| Paid Social | 31 | R 48 259 |
| Organic Search | 30 | R 45 824 |
| Units | Net sales | |
|---|---|---|
| Always-on retargeting | 10 | R 14 842 |
| Performance Max | 6 | R 9 450 |
| Summer Linen Launch 2026 | 4 | R 7 630 |
| Always-on prospecting | 4 | R 6 526 |
| Brand search | 3 | R 6 188 |
| Category search | 8 | R 4 636 |
| Automation: Welcome series (aut_welcome) | 4 | R 2 114 |
| TikTok Spark Ads | 6 | R 1 309 |
| Automation: Post-purchase care (aut_postbuy) | 7 | R 1 288 |
| Automation: Win-back (aut_winback) | 8 | R 1 203 |
| Automation: Abandoned checkout (aut_abandon) | 3 | R 993.38 |
| Units | Net sales | |
|---|---|---|
| Organic Search | 74 | R 31 311 |
| Paid Social | 71 | R 30 644 |
| 68 | R 29 600 |
| Units | Net sales | |
|---|---|---|
| Performance Max | 52 | R 23 501 |
| Brand search | 26 | R 11 842 |
| Summer Linen Launch 2026 | 25 | R 11 283 |
| Always-on retargeting | 17 | R 7 740 |
| Category search | 6 | R 2 409 |
| Automation: Welcome series (aut_welcome) | 6 | R 2 373 |
| Automation: Abandoned checkout (aut_abandon) | 6 | R 1 911 |
| Always-on prospecting | 3 | R 1 327 |
| Campaign: The Linen Edit (nl20261008) | 3 | R 1 223 |
| TikTok Spark Ads | 4 | R 1 072 |
| Campaign: New In: Stoneware (nl20261015) | 3 | R 1 027 |
| Automation: Post-purchase care (aut_postbuy) | 2 | R 470.72 |
| Campaign: The Gift Guide (nl20261001) | 2 | R 368.86 |
| Automation: Win-back (aut_winback) | 1 | R 209.86 |
| Units | Net sales | |
|---|---|---|
| Organic Search | 35 | R 29 672 |
| 36 | R 28 986 | |
| Paid Social | 36 | R 28 804 |
| Units | Net sales | |
|---|---|---|
| Always-on retargeting | 14 | R 12 408 |
| Summer Linen Launch 2026 | 14 | R 12 329 |
| Performance Max | 11 | R 10 959 |
| Brand search | 4 | R 4 020 |
| Automation: Welcome series (aut_welcome) | 7 | R 3 807 |
| Always-on prospecting | 4 | R 3 564 |
| Category search | 4 | R 2 053 |
| TikTok Spark Ads | 3 | R 1 245 |
| Automation: Post-purchase care (aut_postbuy) | 3 | R 574.60 |
| Automation: Win-back (aut_winback) | 4 | R 506.91 |
| Automation: Abandoned checkout (aut_abandon) | 1 | R 455.45 |
| Units | Net sales | |
|---|---|---|
| Organic Search | 72 | R 27 192 |
| 69 | R 26 368 | |
| Paid Social | 66 | R 24 590 |
| Units | Net sales | |
|---|---|---|
| Performance Max | 55 | R 22 038 |
| Always-on retargeting | 34 | R 13 258 |
| Brand search | 29 | R 11 677 |
| Always-on prospecting | 23 | R 9 532 |
| Summer Linen Launch 2026 | 10 | R 4 425 |
| Category search | 8 | R 3 037 |
| Automation: Abandoned checkout (aut_abandon) | 7 | R 2 445 |
| Automation: Welcome series (aut_welcome) | 5 | R 1 956 |
| TikTok Spark Ads | 3 | R 1 182 |
| Automation: Win-back (aut_winback) | 5 | R 572.69 |
| Campaign: The Linen Edit (nl20261008) | 1 | R 560.49 |
| Automation: Post-purchase care (aut_postbuy) | 3 | R 540.16 |
| Units | Net sales | |
|---|---|---|
| Organic Search | 45 | R 27 898 |
| Paid Social | 46 | R 27 085 |
| 39 | R 25 334 |
| Units | Net sales | |
|---|---|---|
| Always-on retargeting | 33 | R 21 916 |
| Summer Linen Launch 2026 | 27 | R 17 800 |
| Performance Max | 18 | R 11 033 |
| Brand search | 15 | R 9 877 |
| Always-on prospecting | 5 | R 3 898 |
| Automation: Welcome series (aut_welcome) | 5 | R 2 787 |
| Category search | 5 | R 2 703 |
| TikTok Spark Ads | 4 | R 1 326 |
| Campaign: New In: Stoneware (nl20261015) | 2 | R 1 200 |
| Automation: Win-back (aut_winback) | 6 | R 1 058 |
| Automation: Post-purchase care (aut_postbuy) | 6 | R 1 041 |
| Campaign: Last Chance Sale (nl20261029) | 2 | R 659.59 |
| Automation: Abandoned checkout (aut_abandon) | 1 | R 375.09 |
| Units | Net sales | |
|---|---|---|
| Organic Search | 30 | R 26 237 |
| Paid Social | 30 | R 25 175 |
| 31 | R 23 482 |
| Units | Net sales | |
|---|---|---|
| Always-on retargeting | 18 | R 24 519 |
| Performance Max | 19 | R 24 159 |
| Brand search | 8 | R 13 058 |
| Summer Linen Launch 2026 | 8 | R 11 762 |
| Always-on prospecting | 3 | R 4 576 |
| Category search | 5 | R 3 077 |
| Automation: Abandoned checkout (aut_abandon) | 7 | R 3 076 |
| Campaign: Sunday at Home (nl20261022) | 2 | R 2 595 |
| Automation: Welcome series (aut_welcome) | 3 | R 1 207 |
| Automation: Win-back (aut_winback) | 7 | R 887.38 |
| Automation: Post-purchase care (aut_postbuy) | 4 | R 838.86 |
| Campaign: The Gift Guide (nl20261001) | 1 | R 380.77 |
| TikTok Spark Ads | 1 | R 230.46 |
| Units | Net sales | |
|---|---|---|
| Organic Search | 64 | R 24 016 |
| 66 | R 23 303 | |
| Paid Social | 64 | R 23 051 |
| Units | Net sales | |
|---|---|---|
| Performance Max | 65 | R 25 119 |
| Always-on retargeting | 52 | R 19 728 |
| Brand search | 28 | R 10 559 |
| Summer Linen Launch 2026 | 28 | R 10 137 |
| Always-on prospecting | 19 | R 7 523 |
| Category search | 4 | R 1 589 |
| Automation: Welcome series (aut_welcome) | 3 | R 1 210 |
| Campaign: The Linen Edit (nl20261008) | 3 | R 1 050 |
| Automation: Post-purchase care (aut_postbuy) | 6 | R 1 041 |
| Automation: Abandoned checkout (aut_abandon) | 2 | R 970.08 |
| TikTok Spark Ads | 3 | R 898.01 |
| Automation: Win-back (aut_winback) | 4 | R 633.28 |
| Campaign: Last Chance Sale (nl20261029) | 2 | R 391.81 |
| Campaign: The Gift Guide (nl20261001) | 1 | R 172.52 |
| Units | Net sales | |
|---|---|---|
| Paid Social | 117 | R 25 672 |
| Organic Search | 117 | R 25 530 |
| 112 | R 24 142 |
| Units | Net sales | |
|---|---|---|
| Performance Max | 82 | R 18 699 |
| Always-on retargeting | 78 | R 18 017 |
| Brand search | 55 | R 12 626 |
| Summer Linen Launch 2026 | 50 | R 11 369 |
| TikTok Spark Ads | 16 | R 3 401 |
| Automation: Abandoned checkout (aut_abandon) | 12 | R 3 243 |
| Always-on prospecting | 13 | R 3 156 |
| Automation: Welcome series (aut_welcome) | 5 | R 1 348 |
| Automation: Post-purchase care (aut_postbuy) | 4 | R 665.20 |
| Automation: Win-back (aut_winback) | 4 | R 551.58 |
| Campaign: The Linen Edit (nl20261008) | 1 | R 314.20 |
| Campaign: Sunday at Home (nl20261022) | 1 | R 233.14 |
| Units | Net sales | |
|---|---|---|
| 30 | R 19 615 | |
| Paid Social | 30 | R 19 524 |
| Organic Search | 30 | R 19 379 |
| Units | Net sales | |
|---|---|---|
| Always-on retargeting | 13 | R 22 646 |
| Performance Max | 12 | R 21 879 |
| Brand search | 8 | R 15 820 |
| Always-on prospecting | 5 | R 6 799 |
| Category search | 9 | R 5 284 |
| Summer Linen Launch 2026 | 3 | R 4 367 |
| Automation: Abandoned checkout (aut_abandon) | 6 | R 2 642 |
| Campaign: New In: Stoneware (nl20261015) | 1 | R 1 800 |
| TikTok Spark Ads | 4 | R 1 513 |
| Automation: Win-back (aut_winback) | 7 | R 1 170 |
| Automation: Welcome series (aut_welcome) | 2 | R 1 044 |
| Automation: Post-purchase care (aut_postbuy) | 1 | R 239.91 |
| Campaign: The Linen Edit (nl20261008) | 1 | R 171.69 |
| Campaign: Sunday at Home (nl20261022) | 1 | R 155.43 |
| Units | Net sales | |
|---|---|---|
| Paid Social | 28 | R 17 693 |
| Organic Search | 28 | R 17 093 |
| 28 | R 15 882 |
| Units | Net sales | |
|---|---|---|
| Summer Linen Launch 2026 | 7 | R 11 278 |
| Performance Max | 5 | R 10 590 |
| Always-on retargeting | 4 | R 7 455 |
| Brand search | 2 | R 5 542 |
| Always-on prospecting | 3 | R 3 841 |
| Automation: Welcome series (aut_welcome) | 4 | R 1 779 |
| Category search | 3 | R 1 571 |
| Automation: Abandoned checkout (aut_abandon) | 4 | R 1 566 |
| TikTok Spark Ads | 4 | R 1 051 |
| Campaign: Sunday at Home (nl20261022) | 1 | R 1 002 |
| Automation: Win-back (aut_winback) | 3 | R 482.52 |
| Automation: Post-purchase care (aut_postbuy) | 1 | R 162.51 |
| Units | Net sales | |
|---|---|---|
| 68 | R 12 348 | |
| Organic Search | 66 | R 12 096 |
| Paid Social | 61 | R 11 028 |
| Units | Net sales | |
|---|---|---|
| Brand search | 108 | R 20 559 |
| Summer Linen Launch 2026 | 70 | R 13 306 |
| Always-on retargeting | 63 | R 11 999 |
| Performance Max | 59 | R 11 301 |
| Always-on prospecting | 35 | R 6 672 |
| Automation: Abandoned checkout (aut_abandon) | 12 | R 2 198 |
| Campaign: Sunday at Home (nl20261022) | 12 | R 2 107 |
| Category search | 10 | R 1 864 |
| Campaign: The Linen Edit (nl20261008) | 10 | R 1 834 |
| Automation: Welcome series (aut_welcome) | 8 | R 1 689 |
| Automation: Post-purchase care (aut_postbuy) | 5 | R 1 070 |
| TikTok Spark Ads | 3 | R 643.99 |
| Campaign: New In: Stoneware (nl20261015) | 1 | R 209.09 |
| Automation: Win-back (aut_winback) | 1 | R 171.46 |
| Units | Net sales | |
|---|---|---|
| Paid Social | 36 | R 11 238 |
| 36 | R 11 149 | |
| Organic Search | 35 | R 10 821 |
| Units | Net sales | |
|---|---|---|
| Always-on retargeting | 82 | R 26 855 |
| Performance Max | 72 | R 23 362 |
| Brand search | 56 | R 18 136 |
| Summer Linen Launch 2026 | 20 | R 6 451 |
| Category search | 7 | R 2 666 |
| Automation: Post-purchase care (aut_postbuy) | 10 | R 2 149 |
| Automation: Welcome series (aut_welcome) | 6 | R 1 866 |
| TikTok Spark Ads | 4 | R 1 093 |
| Automation: Abandoned checkout (aut_abandon) | 3 | R 1 006 |
| Campaign: New In: Stoneware (nl20261015) | 3 | R 891.09 |
| Always-on prospecting | 2 | R 779.99 |
| Automation: Win-back (aut_winback) | 3 | R 378.45 |
| Campaign: Sunday at Home (nl20261022) | 1 | R 291.11 |
| Campaign: The Linen Edit (nl20261008) | 1 | R 114.46 |
| Units | Net sales | |
|---|---|---|
| 31 | R 10 313 | |
| Paid Social | 30 | R 9 919 |
| Organic Search | 31 | R 9 815 |
| Units | Net sales | |
|---|---|---|
| Summer Linen Launch 2026 | 26 | R 14 271 |
| Brand search | 25 | R 13 573 |
| Always-on retargeting | 22 | R 12 955 |
| Performance Max | 19 | R 9 936 |
| Always-on prospecting | 19 | R 9 931 |
| Automation: Abandoned checkout (aut_abandon) | 6 | R 2 568 |
| TikTok Spark Ads | 8 | R 2 339 |
| Category search | 4 | R 2 315 |
| Automation: Welcome series (aut_welcome) | 5 | R 2 201 |
| Automation: Post-purchase care (aut_postbuy) | 3 | R 705.03 |
| Automation: Win-back (aut_winback) | 1 | R 124.19 |
| Product | Views | Added to cart |
|---|---|---|
| Sisal Floor Runner | 7 962 | 239 |
| Ceramic Table Lamp | 3 724 | 110 |
| Merino Throw | 4 610 | 139 |
| Fynbos Soy Candle | 4 326 | 387 |
| Cotton Bedspread | 3 614 | 326 |
| Product | Views | Added to cart |
|---|---|---|
| Hand-Thrown Stoneware Mug | 12 817 | 1 154 |
| Stonewashed Linen Duvet Set | 6 667 | 601 |
| Olive Wood Serving Board | 5 132 | 463 |
| Stoneware Dinner Plate Set of 4 | 3 761 | 339 |
| Reed Diffuser | 7 978 | 717 |
| Collection | Products sold | Units | Net sales | vs before |
|---|---|---|---|---|
| Bedroom | 3 | 341 | R 709 683 | new |
| Linen | 3 | 535 | R 613 780 | new |
| Gifting | 5 | 957 | R 373 434 | new |
| Living | 4 | 399 | R 317 949 | new |
| Kitchen | 4 | 739 | R 317 082 | new |
| Fragrance | 3 | 612 | R 169 098 | new |
| Collection | Products sold | Units | Net sales | vs before |
|---|---|---|---|---|
| Bathroom | 2 | 506 | R 153 952 | new |
| Product type | Products sold | Units | Net sales | vs before |
|---|---|---|---|---|
| Bedding | 2 | 310 | R 651 749 | new |
| Living | 3 | 368 | R 260 015 | new |
| Tableware | 2 | 505 | R 183 579 | new |
| Bath | 2 | 506 | R 153 952 | new |
| Kitchen | 2 | 234 | R 133 503 | new |
| Fragrance | 2 | 369 | R 125 583 | new |
| Lighting | 1 | 31 | R 57 934 | new |