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Overview

Last 30 days · 3 Oct 2026 – 1 Nov 2026, compared with 3 Oct 2025 – 1 Nov 2025

Latest report: October 2026 report

Last 30 days at a glance

Revenue: Sales are up on last year

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 594 479up 13.6%
Orders: More orders came in

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 514 ordersup 14.4%
Visits (Shopify): More people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›76 737up 17.2%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.77×up 3.1%

From Maverick

Our recommendations

We recommend

  • Add care guides to linen product pagesPeople searching how to wash linen land on the journal and rarely reach a product.
  • Match the Reed Diffuser price on Google ShoppingA retailer lists it for less than your own store.Needs your input
  • Speed up the product page on mobileThe linen duvet page loads slowest on phones, where most visits are.
  • Answer "best linen bedding" for AI toolsAI tools name a competitor more often than your brand on this question.

Some of these may sit outside your retainer – we’ll agree the scope and quote before starting.

Done this month

  • Fix the broken link from the delivery pageDone 02 Nov

What changed

  • Visits to the site rose 16.9% on last year. A good change.Most of it: Organic Search, 2 756 moreChannels
  • Orders rose 14.4% on last year. A good change.Sales
  • Store revenue rose 13.6% on last year. A good change.Sales

New and returning

641 orders from returning customers, 42.3% · 873 from new +16%

Returning customers spent R 671 200 +11%

Day by day

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Revenue by day
DateRevenue3 Oct 2025 – 1 Nov 2025
3 Oct 2026R 41 283R 42 586
4 Oct 2026R 38 967R 38 917
5 Oct 2026R 48 802R 36 512
6 Oct 2026R 58 616R 43 991
7 Oct 2026R 47 042R 54 893
8 Oct 2026R 55 851R 37 180
9 Oct 2026R 51 193R 41 909
10 Oct 2026R 38 263R 40 273
11 Oct 2026R 43 558R 37 424
12 Oct 2026R 61 140R 36 568
13 Oct 2026R 54 968R 43 212
14 Oct 2026R 62 542R 51 895
15 Oct 2026R 56 600R 52 025
16 Oct 2026R 56 041R 46 638
17 Oct 2026R 39 450R 51 930
18 Oct 2026R 46 914R 38 043
19 Oct 2026R 63 813R 40 242
20 Oct 2026R 54 587R 57 137
21 Oct 2026R 61 701R 47 609
22 Oct 2026R 62 689R 42 144
23 Oct 2026R 58 223R 52 705
24 Oct 2026R 50 740R 50 494
25 Oct 2026R 56 438R 40 596
26 Oct 2026R 59 017R 46 789
27 Oct 2026R 50 711R 61 959
28 Oct 2026R 60 331R 56 080
29 Oct 2026R 61 917R 51 606
30 Oct 2026R 52 381R 58 015
31 Oct 2026R 46 525R 45 448
1 Nov 2026R 54 175R 59 336

What happened

  1. Summer Linen Launch 2026 · 13 Oct – 9 Nov · Promotion or saleThe new stonewashed range, with early access by email.
  2. Checkout simplified · 12 Oct · Website changeOne step removed for returning customers.

Best seller to look at

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