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Performance report

August 2026 report

1 Aug – 31 Aug 2026 · compared with 1 Jul – 31 Jul 2026

What this period says

Revenue of R1 301 414, down 18% on the month before

August 2026 brought in R1 301 414 from 1 279 orders. Linen and stoneware led sales, email kept pulling its weight, and search visits continued their steady climb.

Recommendations ↓

The period in figures

Revenue: Sales are down on the period before

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 301 414down 18.2%
Orders: Fewer orders came in

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 279 ordersdown 17.4%
Average order value: Orders were about the same size

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 018down 1.0%
Returning customer share: Returning customers held steady

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›42.5%0.4 pts
Visits (Shopify): Fewer people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›65 140down 16.6%
Conversion rate: Visits became orders as often

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2%0 pts
Ad spend: Ad spend came down

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 264 454down 20.4%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.84×up 2.2%
Revenue from email: Email brought in less

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 90 099down 21.6%

Day by day

Revenue

R 1 301 414 in total

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Revenue by day
DateRevenue
1 Aug 2026R 36 102
2 Aug 2026R 27 400
3 Aug 2026R 41 077
4 Aug 2026R 42 939
5 Aug 2026R 46 672
6 Aug 2026R 45 090
7 Aug 2026R 40 000
8 Aug 2026R 40 573
9 Aug 2026R 35 760
10 Aug 2026R 41 366
11 Aug 2026R 37 943
12 Aug 2026R 48 306
13 Aug 2026R 47 907
14 Aug 2026R 44 913
15 Aug 2026R 34 868
16 Aug 2026R 39 141
17 Aug 2026R 48 262
18 Aug 2026R 44 998
19 Aug 2026R 45 730
20 Aug 2026R 42 791
21 Aug 2026R 51 640
22 Aug 2026R 34 634
23 Aug 2026R 36 543
24 Aug 2026R 51 146
25 Aug 2026R 41 027
26 Aug 2026R 42 130
27 Aug 2026R 43 433
28 Aug 2026R 48 508
29 Aug 2026R 35 935
30 Aug 2026R 35 197
31 Aug 2026R 49 383

Orders

1 279 in total

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Orders by day
DateOrders
1 Aug 202635
2 Aug 202630
3 Aug 202640
4 Aug 202641
5 Aug 202644
6 Aug 202644
7 Aug 202646
8 Aug 202639
9 Aug 202634
10 Aug 202640
11 Aug 202638
12 Aug 202649
13 Aug 202646
14 Aug 202641
15 Aug 202636
16 Aug 202635
17 Aug 202644
18 Aug 202649
19 Aug 202647
20 Aug 202647
21 Aug 202646
22 Aug 202633
23 Aug 202637
24 Aug 202647
25 Aug 202643
26 Aug 202641
27 Aug 202647
28 Aug 202649
29 Aug 202631
30 Aug 202635
31 Aug 202645

Sessions

55 383 in total

Google Analytics

How people move around the site. It misses visitors who block tracking, so its counts run lower.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Sessions by day
DateSessions
1 Aug 20261 591
2 Aug 20261 243
3 Aug 20261 723
4 Aug 20261 616
5 Aug 20261 930
6 Aug 20262 058
7 Aug 20261 828
8 Aug 20261 675
9 Aug 20261 442
10 Aug 20261 767
11 Aug 20261 656
12 Aug 20261 997
13 Aug 20261 958
14 Aug 20261 858
15 Aug 20261 479
16 Aug 20261 554
17 Aug 20261 871
18 Aug 20262 078
19 Aug 20262 063
20 Aug 20262 041
21 Aug 20262 060
22 Aug 20261 283
23 Aug 20261 620
24 Aug 20262 009
25 Aug 20261 908
26 Aug 20261 825
27 Aug 20262 099
28 Aug 20262 104
29 Aug 20261 362
30 Aug 20261 587
31 Aug 20262 098

Ad spend

R 264 454 in total

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›
View as table
Ad spend by day
DateAd spend
1 Aug 2026R 7 677
2 Aug 2026R 7 115
3 Aug 2026R 9 496
4 Aug 2026R 8 737
5 Aug 2026R 8 742
6 Aug 2026R 9 099
7 Aug 2026R 8 642
8 Aug 2026R 7 271
9 Aug 2026R 7 504
10 Aug 2026R 9 119
11 Aug 2026R 8 657
12 Aug 2026R 9 024
13 Aug 2026R 8 972
14 Aug 2026R 9 206
15 Aug 2026R 7 289
16 Aug 2026R 7 375
17 Aug 2026R 9 529
18 Aug 2026R 8 631
19 Aug 2026R 9 076
20 Aug 2026R 9 110
21 Aug 2026R 8 778
22 Aug 2026R 7 620
23 Aug 2026R 7 595
24 Aug 2026R 9 584
25 Aug 2026R 9 069
26 Aug 2026R 8 978
27 Aug 2026R 8 856
28 Aug 2026R 9 157
29 Aug 2026R 7 478
30 Aug 2026R 7 195
31 Aug 2026R 9 874

Where the traffic came from

Orders and revenue by channel from Shopify, credited to each customer’s most recent non-direct visit, beside GA4’s sessions.

Paid SocialR 324 7493209 333
Cross-networkR 233 6392313 889
Organic SearchR 218 52521516 532
Paid SearchR 192 1251895 557
DirectR 142 51613911 009
EmailR 75 847763 353
Organic SocialR 47 505473 329
ReferralR 38 004321 672
AI AssistantR 14 25231558
SMSR 14 25231–

Paid campaigns

Store ROAS is what your store actually recorded against each campaign, and it comes first; Platform ROAS is what each ad platform claims for itself. The gap is view-throughs and overlapping attribution windows.

Always-on retargetingR 74 638R 227 5023.05×420R 425 4665.70×
Performance MaxR 70 609R 233 6393.31×410R 412 4995.84×
Always-on prospectingR 59 527R 77 9821.31×213R 215 4223.62×
TikTok Spark AdsR 23 236R 19 2650.83×59R 59 7802.57×
Category searchR 21 606R 34 1161.58×69R 70 8003.28×
Brand searchR 14 838R 158 00910.65×218R 219 95014.82×

Products

What sold, by net sales: after every discount, less refunds, and before shipping, so it adds up to less than revenue. R 1 282 045 across 14 products and 1 976 units.

Merino Throw2 sizes and coloursLiving125R 218 922+118%214 2490.7%
Oat80R 142 315+69%0
Clay45R 80 405+303%0
Channels that sold it
UnitsNet sales
Paid Social36R 65 715
Organic Search40R 64 878
Email35R 58 304
Campaigns that sold it
UnitsNet sales
Performance Max11R 19 455
Always-on retargeting10R 14 950
Brand search3R 6 279
Always-on prospecting3R 4 003
Category search6R 3 482
Automation: Abandoned checkout (aut_abandon)8R 2 328
TikTok Spark Ads5R 1 452
Automation: Welcome series (aut_welcome)3R 1 027
Automation: Post-purchase care (aut_postbuy)4R 820.97
Campaign: Last Chance Sale (nl20260806)1R 671.42
Automation: Win-back (aut_winback)5R 663.10
Campaign: Fynbos Season (nl20260813)1R 224.44
Stonewashed Linen Duvet Set2 sizes and coloursBedding82R 191 209-54%12 7572.9%
Queen / Oat61R 144 226-45%0
Queen / Sage21R 49 482-63%0
Channels that sold it
UnitsNet sales
Organic Search31R 51 891
Paid Social31R 51 732
Email31R 50 101
Campaigns that sold it
UnitsNet sales
Always-on retargeting8R 15 769
Brand search5R 10 074
Performance Max5R 8 973
Always-on prospecting4R 5 434
Automation: Welcome series (aut_welcome)6R 2 393
Category search5R 2 382
Automation: Abandoned checkout (aut_abandon)6R 2 246
TikTok Spark Ads5R 1 668
Automation: Post-purchase care (aut_postbuy)5R 791.14
Automation: Win-back (aut_winback)4R 439.17
Ceramic Table Lamp2 sizes and coloursLighting74R 151 535+33%18 8470.8%
Sand58R 120 697+38%0
Ink16R 33 037+24%0
Channels that sold it
UnitsNet sales
Paid Social32R 42 516
Organic Search31R 42 284
Email31R 41 997
Campaigns that sold it
UnitsNet sales
Always-on retargeting9R 18 244
Performance Max9R 16 982
Brand search7R 13 888
Always-on prospecting3R 3 434
Category search6R 2 666
Automation: Welcome series (aut_welcome)4R 1 336
TikTok Spark Ads4R 1 172
Automation: Abandoned checkout (aut_abandon)3R 1 077
Automation: Post-purchase care (aut_postbuy)5R 758.10
Automation: Win-back (aut_winback)4R 422.25
Campaign: Last Chance Sale (nl20260806)1R 297.82
Campaign: The Gift Guide (nl20260820)1R 210.52
Fynbos Soy Candle2 sizes and coloursFragrance423R 133 804+99%013 6502.7%
200g244R 77 182+79%0
400g179R 56 622+123%0
Channels that sold it
UnitsNet sales
Organic Search130R 40 739
Email117R 37 064
Paid Social106R 33 704
Campaigns that sold it
UnitsNet sales
Performance Max39R 12 705
Brand search37R 12 253
Always-on retargeting36R 11 931
Always-on prospecting14R 4 766
Category search7R 2 328
Automation: Abandoned checkout (aut_abandon)5R 1 674
TikTok Spark Ads4R 1 071
Automation: Welcome series (aut_welcome)3R 759.08
Automation: Post-purchase care (aut_postbuy)4R 647.69
Campaign: Fynbos Season (nl20260813)2R 578.22
Automation: Win-back (aut_winback)4R 500.89
Campaign: Sunday at Home (nl20260730)1R 325.33
Campaign: Last Chance Sale (nl20260806)1R 151.04
Campaign: The Gift Guide (nl20260820)1R 140.35
Campaign: The Linen Edit (nl20260827)1R 124.04
Stoneware Dinner Plate Set of 42 sizes and coloursTableware119R 98 681+56%34 0092.5%
Sand82R 69 987+36%0
Ink37R 31 391+103%0
Channels that sold it
UnitsNet sales
Paid Social38R 28 078
Email37R 26 733
Organic Search36R 25 978
Campaigns that sold it
UnitsNet sales
Always-on retargeting24R 22 044
Performance Max16R 14 689
Always-on prospecting7R 5 738
Brand search3R 2 576
Automation: Welcome series (aut_welcome)6R 2 024
Category search2R 1 571
Campaign: Fynbos Season (nl20260813)1R 1 234
TikTok Spark Ads3R 622.26
Automation: Post-purchase care (aut_postbuy)3R 581.82
Automation: Win-back (aut_winback)1R 120.35
Linen Apron2 sizes and coloursKitchen150R 77 504+17%24 8702.5%
Oat98R 51 354+17%0
Charcoal52R 27 248+18%0
Channels that sold it
UnitsNet sales
Organic Search44R 22 892
Paid Social41R 22 064
Email37R 20 662
Campaigns that sold it
UnitsNet sales
Performance Max30R 16 615
Always-on retargeting31R 16 602
Brand search30R 16 430
Always-on prospecting12R 6 537
TikTok Spark Ads7R 2 416
Category search3R 1 501
Campaign: The Gift Guide (nl20260820)2R 1 040
Automation: Abandoned checkout (aut_abandon)3R 726.65
Campaign: The Linen Edit (nl20260827)1R 712.27
Automation: Welcome series (aut_welcome)2R 655.58
Automation: Post-purchase care (aut_postbuy)5R 579.19
Automation: Win-back (aut_winback)4R 457.92
Campaign: Last Chance Sale (nl20260806)1R 446.73
Campaign: Sunday at Home (nl20260730)1R 79.01
Cotton Bedspread2 sizes and coloursBedding45R 70 632-50%11 5083%
Queen37R 59 640-43%0
King8R 12 690-71%0
Channels that sold it
UnitsNet sales
Email31R 21 140
Organic Search31R 19 898
Paid Social31R 19 879
Campaigns that sold it
UnitsNet sales
Performance Max11R 18 498
Always-on retargeting9R 13 708
Always-on prospecting4R 4 359
Brand search2R 4 096
Category search4R 1 948
TikTok Spark Ads4R 1 218
Automation: Abandoned checkout (aut_abandon)3R 1 024
Automation: Win-back (aut_winback)8R 934.42
Automation: Post-purchase care (aut_postbuy)4R 650.54
Automation: Welcome series (aut_welcome)2R 620.93
Waffle Cotton Bath Towel3 sizes and coloursBath164R 69 731-16%05 5092.5%
Oat101R 42 944-20%0
Charcoal49R 20 763-15%0
Sage14R 6 024-5%0
Channels that sold it
UnitsNet sales
Paid Social47R 20 007
Organic Search47R 19 351
Email44R 17 980
Campaigns that sold it
UnitsNet sales
Brand search38R 17 262
Performance Max28R 12 619
Always-on retargeting12R 5 191
Always-on prospecting7R 3 467
Automation: Abandoned checkout (aut_abandon)6R 2 171
Campaign: Fynbos Season (nl20260813)5R 2 032
Automation: Welcome series (aut_welcome)4R 1 466
Category search2R 1 157
Automation: Post-purchase care (aut_postbuy)7R 1 154
Campaign: Last Chance Sale (nl20260806)2R 1 007
TikTok Spark Ads2R 629.81
Automation: Win-back (aut_winback)6R 628.24
Campaign: Sunday at Home (nl20260730)1R 118.52
Campaign: The Gift Guide (nl20260820)1R 106.62
Campaign: The Linen Edit (nl20260827)1R 82.69
Olive Wood Serving Board2 sizes and coloursKitchen90R 53 875-51%23 0322.7%
Medium68R 41 794-41%0
Large22R 13 379-67%0
Channels that sold it
UnitsNet sales
Organic Search32R 15 256
Paid Social33R 14 937
Email31R 14 268
Campaigns that sold it
UnitsNet sales
Performance Max49R 31 480
Always-on retargeting15R 9 594
Always-on prospecting11R 7 277
Brand search10R 6 419
TikTok Spark Ads6R 2 266
Category search4R 2 048
Automation: Welcome series (aut_welcome)3R 1 420
Automation: Abandoned checkout (aut_abandon)3R 1 118
Campaign: The Gift Guide (nl20260820)2R 1 112
Automation: Post-purchase care (aut_postbuy)6R 880.88
Campaign: The Linen Edit (nl20260827)1R 850.33
Automation: Win-back (aut_winback)5R 588.59
Campaign: Sunday at Home (nl20260730)1R 216.89
Sisal Floor Runner2 sizes and coloursLiving35R 48 328-53%14 0780.9%
2m31R 44 032-48%0
3m4R 5 795-74%0
Channels that sold it
UnitsNet sales
Email30R 14 382
Organic Search30R 14 039
Paid Social30R 13 469
Campaigns that sold it
UnitsNet sales
Always-on retargeting11R 16 581
Always-on prospecting8R 9 616
Brand search7R 9 525
Performance Max6R 8 925
Automation: Abandoned checkout (aut_abandon)8R 2 790
Category search5R 2 691
Automation: Welcome series (aut_welcome)7R 2 290
TikTok Spark Ads4R 1 117
Automation: Post-purchase care (aut_postbuy)5R 793.55
Campaign: The Gift Guide (nl20260820)1R 627.79
Automation: Win-back (aut_winback)2R 242.62
Campaign: The Linen Edit (nl20260827)1R 175.89
Rooibos Hand Wash1 size or colourBath266R 47 324-26%18 9862.5%
300ml266R 47 513-26%0
Channels that sold it
UnitsNet sales
Organic Search77R 13 790
Email75R 13 575
Paid Social64R 11 552
Campaigns that sold it
UnitsNet sales
Brand search98R 18 335
Performance Max82R 15 328
Always-on retargeting54R 10 366
Always-on prospecting34R 6 316
Category search13R 2 511
TikTok Spark Ads9R 1 590
Automation: Abandoned checkout (aut_abandon)4R 669.73
Automation: Win-back (aut_winback)4R 492.18
Automation: Welcome series (aut_welcome)2R 426.04
Automation: Post-purchase care (aut_postbuy)2R 338.79
Campaign: The Gift Guide (nl20260820)1R 71.08
Linen Cushion Cover3 sizes and coloursLiving125R 46 241-59%24 1542.5%
50cm / Oat86R 32 445-53%0
50cm / Sage36R 13 476-58%0
60cm / Oat3R 1 118-90%0
Channels that sold it
UnitsNet sales
Organic Search35R 13 467
Email36R 13 078
Paid Social34R 12 609
Campaigns that sold it
UnitsNet sales
Brand search48R 19 096
Always-on retargeting45R 17 914
Performance Max35R 14 276
Always-on prospecting17R 6 742
Automation: Welcome series (aut_welcome)9R 3 119
Category search6R 2 637
Automation: Abandoned checkout (aut_abandon)6R 1 751
TikTok Spark Ads4R 1 149
Automation: Win-back (aut_winback)4R 502.12
Campaign: The Linen Edit (nl20260827)1R 474.85
Campaign: Last Chance Sale (nl20260806)2R 322.41
Reed Diffuser2 sizes and coloursFragrance106R 37 240-38%33 5112.6%
Fynbos70R 25 334-36%0
Salt Air36R 13 043-37%0
Channels that sold it
UnitsNet sales
Email36R 12 168
Paid Social35R 10 921
Organic Search33R 10 366
Campaigns that sold it
UnitsNet sales
Always-on retargeting58R 22 235
Performance Max38R 14 566
Brand search24R 9 035
Category search13R 4 538
Always-on prospecting9R 3 223
Automation: Welcome series (aut_welcome)7R 2 461
TikTok Spark Ads5R 1 455
Automation: Abandoned checkout (aut_abandon)4R 1 293
Automation: Win-back (aut_winback)6R 640.95
Automation: Post-purchase care (aut_postbuy)5R 629.30
Hand-Thrown Stoneware Mug2 sizes and coloursTableware172R 37 020-41%25 4372.6%
Sand109R 23 737-38%0
Ink63R 13 741-45%0
Channels that sold it
UnitsNet sales
Paid Social50R 10 715
Email45R 9 729
Organic Search44R 9 260
Campaigns that sold it
UnitsNet sales
Always-on retargeting114R 26 183
Performance Max88R 19 933
Brand search47R 10 527
Always-on prospecting28R 6 249
Category search13R 2 654
Automation: Welcome series (aut_welcome)8R 2 037
Campaign: The Linen Edit (nl20260827)7R 1 539
Campaign: Fynbos Season (nl20260813)6R 1 325
TikTok Spark Ads4R 974.87
Automation: Abandoned checkout (aut_abandon)4R 842.20
Automation: Post-purchase care (aut_postbuy)3R 432.11
Automation: Win-back (aut_winback)4R 389.09
Campaign: Last Chance Sale (nl20260806)1R 63.90

Selling less than before

Products that sold at least three units in the previous period and fewer units and at least a quarter less in sales in this one.

ProductNet sales beforeNet sales nowChangeUnits before → now
Stonewashed Linen Duvet SetQueen / Oat ×61 · Queen / Sage ×21BeddingR 414 711R 191 209-54%176 → 82
Cotton BedspreadQueen ×37 · King ×8BeddingR 141 835R 70 632-50%92 → 45
Linen Cushion Cover50cm / Oat ×86 · 50cm / Sage ×36 · 60cm / Oat ×3LivingR 112 344R 46 241-59%302 → 125
Olive Wood Serving BoardMedium ×68 · Large ×22KitchenR 110 886R 53 875-51%180 → 90
Sisal Floor Runner2m ×31 · 3m ×4LivingR 103 905R 48 328-53%75 → 35
Hand-Thrown Stoneware MugSand ×109 · Ink ×63TablewareR 62 983R 37 020-41%290 → 172
Reed DiffuserFynbos ×70 · Salt Air ×36FragranceR 59 960R 37 240-38%168 → 106
Rooibos Hand Wash300ml ×266BathR 63 856R 47 324-26%360 → 266

Viewed but not bought

Well-viewed products with the fewest orders per view.

ProductViewsAdded to cartOrdersViews → order
Merino ThrowLiving14 249429 (3%)1040.7%
Ceramic Table LampLighting8 847265 (3%)730.8%
Sisal Floor RunnerLiving4 078122 (3%)350.9%
Waffle Cotton Bath TowelBath5 509496 (9%)1362.5%
Linen Cushion CoverLiving4 154373 (9%)1032.5%
Linen ApronKitchen4 870440 (9%)1212.5%
Stoneware Dinner Plate Set of 4Tableware4 009359 (9%)1002.5%
Rooibos Hand WashBath8 986808 (9%)2272.5%
Hand-Thrown Stoneware MugTableware5 437489 (9%)1422.6%
Reed DiffuserFragrance3 511320 (9.1%)922.6%

By collection

A product in several collections counts in each.

CollectionProducts soldUnitsNet salesvs before
Gifting5916R 480 861+20%
Living4359R 465 026+8%
Bedroom3201R 413 376-38%
Linen3357R 314 954-47%
Kitchen4531R 267 080-12%
Fragrance3795R 218 368+14%
Bathroom2430R 117 054-20%

By product type

Product typeProducts soldUnitsNet salesvs before
Living3285R 313 491-1%
Bedding2127R 261 840-53%
Fragrance2529R 171 044+34%
Lighting174R 151 535+33%
Tableware2291R 135 701+8%
Kitchen2240R 131 379-26%
Bath2430R 117 054-20%

At a glance

Clicks from Google14 607down 17.0%
Revenue from Google search

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 218 525down 16.9%
Average Google position7.60.2 places higher
AI answers naming your brand unprompted48.1%0.7 pts
AI answers citing your site31.2%1.8 pts
Estimated organic visits13 014up 2.2%
Search visits going to your site24.7%0.2 pts

Google Search

Clicks from Google

14 607down 17% on the previous period
View as table
Search clicks by day
DateSearch clicks
1 Aug 2026405
2 Aug 2026338
3 Aug 2026424
4 Aug 2026421
5 Aug 2026502
6 Aug 2026542
7 Aug 2026458
8 Aug 2026455
9 Aug 2026388
10 Aug 2026466
11 Aug 2026465
12 Aug 2026564
13 Aug 2026480
14 Aug 2026492
15 Aug 2026372
16 Aug 2026394
17 Aug 2026525
18 Aug 2026552
19 Aug 2026563
20 Aug 2026544
21 Aug 2026568
22 Aug 2026330
23 Aug 2026459
24 Aug 2026546
25 Aug 2026538
26 Aug 2026469
27 Aug 2026515
28 Aug 2026517
29 Aug 2026384
30 Aug 2026416
31 Aug 2026515

Appearances in Google

441 964down 17% on the previous period
View as table
Search impressions by day
DateSearch impressions
1 Aug 202611 138
2 Aug 20268 945
3 Aug 202613 995
4 Aug 202612 416
5 Aug 202615 073
6 Aug 202616 603
7 Aug 202613 265
8 Aug 202613 592
9 Aug 202613 036
10 Aug 202613 559
11 Aug 202613 857
12 Aug 202616 328
13 Aug 202614 743
14 Aug 202613 777
15 Aug 202610 563
16 Aug 202610 978
17 Aug 202613 825
18 Aug 202618 216
19 Aug 202614 974
20 Aug 202617 312
21 Aug 202615 238
22 Aug 20269 316
23 Aug 202614 414
24 Aug 202618 194
25 Aug 202617 716
26 Aug 202615 162
27 Aug 202617 022
28 Aug 202617 012
29 Aug 202612 541
30 Aug 202611 873
31 Aug 202617 281

What people searched

sandveld home6 515down 17%89 6747.3%1.0unchanged 0
how to wash linen1 458down 17%40 1103.6%1.7up 0.1
linen duvet set south africa945down 18%43 1522.2%3.7unchanged 0
stonewashed linen bedding571down 16%36 4951.6%5.0up 0.1
rooibos hand wash405down 16%18 1872.2%3.3unchanged 0
olive wood serving board384down 17%22 5841.7%4.5up 0.1
reed diffuser fynbos364down 16%17 4832.1%3.9down 0.2
soy candles south africa291down 17%28 2191%7.5unchanged 0
stoneware mugs289down 16%21 8781.3%6.3down 0.1
waffle towels264down 17%22 5011.2%6.8unchanged 0
linen cushion covers173down 15%17 7861%8.6up 0.1
merino throw106down 18%12 7830.8%10.6up 0.1
homeware gifts for her73down 18%13 3080.5%15.6up 0.1
sisal runner63down 15%8 5090.7%12.2up 0.1
ceramic table lamp54down 18%8 7760.6%13.9up 0.2

Pages people landed on

/3 504down 17%102 0873.4%6.4unchanged 0
/collections/linen2 484down 17%73 0203.4%8.0unchanged 0
/blogs/journal/how-to-wash-linen1 899down 17%56 0853.4%3.8unchanged 0
/products/stonewashed-linen-duvet-set1 757down 17%52 6313.3%8.5unchanged 0
/collections/bedroom1 459down 17%44 9773.2%8.5unchanged 0
/collections/kitchen1 312down 17%38 6303.4%6.6unchanged 0
/collections/fragrance1 166down 17%35 5693.3%3.1unchanged 0
/collections/gifting1 023down 17%31 4013.3%3.9unchanged 0

Paid search

Spent on Search campaigns

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 33 035down 21.1%
Clicks

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›6 164down 21.4%
Return on spend, as Google Ads claims

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›6.05×down 0.3%

What people searched

sandveld home linenBrand – ExactR 5 311down 22% on the previous period685R 7.7541R 42 589–
linen duvet cover queenGeneric – Category termsR 4 315down 22% on the previous period414R 10.4220R 17 757–
stonewashed linen sheetsGeneric – Category termsR 3 167down 17% on the previous period454R 6.9831R 24 136–
fynbos candleGeneric – Category termsR 2 166down 20% on the previous period286R 7.570R 8 069–
handmade mugs south africaGeneric – Category termsR 2 164down 20% on the previous period496R 4.360R 5 084–
cheap linenGeneric – Category termsR 1 605down 22% on the previous period251R 6.390R 642.07–

Keywords paid for

sandveld homeExactBrand – ExactR 9 575down 21% on the previous period2 310R 4.1480R 83 2441.0
linen duvet coverPhraseGeneric – Category termsR 7 356down 22% on the previous period1 684R 4.3728R 20 746–
sandveldExactBrand – ExactR 5 637down 20% on the previous period823R 6.8528R 21 090–
stoneware mugsPhraseGeneric – Category termsR 4 328down 20% on the previous period439R 9.8631R 24 7616.3
waffle bath towelsBroadGeneric – Category termsR 3 134down 20% on the previous period302R 10.3818R 16 027–
soy candlesBroadGeneric – Category termsR 3 005down 24% on the previous period606R 4.9631R 33 906–

AI answer engines

Every question, every engine

  • Cited – links to your site
  • Named – mentions your brand
  • Named some weeks
  • Not named
  • No answer
Which South African candle brands use soy wax?Cited 1/5Cited 1/2Cited 1/5Named 2/5Named 2/536.4%down 11 pts
Where can I buy handmade homeware gifts in South Africa?Cited 2/5Cited 2/4Cited 1/5Named 1/5Named 2/541.7%up 6.7 pts
How should I wash stonewashed linen sheets?Cited 2/5Named 2/3Cited 3/5Cited 1/5Named 1/552.2%up 2.2 pts
What is the best linen bedding brand in South Africa?Cited 1/10Cited 4/7Cited 3/10Cited 6/10Cited 4/1061.7%up 3.8 pts
What is the best linen bedding brand in South Africa?Named 1/5Cited 2/3Cited 1/5Cited 2/5Cited 1/556.5%
best linen duvet covers south africaCited 1/5Cited 2/4Cited 2/5Cited 4/5Cited 3/566.7%
Is Sandveld Home good quality?Names the brandCited 2/5Cited 1/3Cited 4/5Cited 3/5Cited 3/5100%up 11 pts

By engine

ChatGPT 62%up 25 pts 30%up 10 pts
Claude 60%down 7.5 pts 28%down 17 pts
Gemini 52%down 13 pts 20%down 17 pts
Perplexity 52%up 2 pts 42%up 12 pts
Google AI Overviews 71%up 12 pts 38.7%up 27 pts

Named alongside

Driftwood Living72
Sandveld Home68
Oak & Ember40
Stoep Collective35

Named, week by week

View as table
AI mention rate reading by reading
ReadingAI mention rate
3 Aug 202664.6%
10 Aug 202666.7%
17 Aug 202658.7%
24 Aug 202642.2%
31 Aug 202659.6%

Cited, week by week

View as table
AI citation rate reading by reading
ReadingAI citation rate
3 Aug 202620.8%
10 Aug 202640%
17 Aug 202628.3%
24 Aug 202635.6%
31 Aug 202631.9%

How often each question is asked of AI

Which South African candle brands use soy wax?59036.4%
Where can I buy handmade homeware gifts in South Africa?88041.7%
How should I wash stonewashed linen sheets?1 30052.2%
What is the best linen bedding brand in South Africa?1 90061.7%
Is Sandveld Home good quality?170100%

Where the AI engines get their information

driftwoodliving.exampleCompetitor1396Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini
“best linen duvet covers south africa”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“How should I wash stonewashed linen sheets?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Is Sandveld Home good quality?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“What is the best linen bedding brand in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Where can I buy handmade homeware gifts in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Which South African candle brands use soy wax?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
sandveldhome.exampleYour site456Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini
“best linen duvet covers south africa”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“Is Sandveld Home good quality?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“What is the best linen bedding brand in South Africa?”Cited by Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“How should I wash stonewashed linen sheets?”Cited by ChatGPT, Perplexity, Claudesandveldhome.example/collections/linen
“Where can I buy handmade homeware gifts in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexitysandveldhome.example/collections/linen
“Which South African candle brands use soy wax?”Cited by ChatGPT, Google AI Overviews, Perplexitysandveldhome.example/collections/linen

Competitors & links

Your site in Google against driftwoodliving.example, oakandember.example, stoepcollective.example, as of 30 Aug, with the change since 26 Jul.

Who gets these searches

  • Your site25%up 0.2 pts since 26 Jul
  • Retailers12%down 0.1 pts since 26 Jul
  • Competitors64%down 0.1 pts since 26 Jul
The sites, one by one
driftwoodliving.exampleCompetitor35.2%18 551116.4
sandveldhome.exampleYour site24.7%13 014137.8
oakandember.exampleCompetitor20.2%10 65199.1
huismarket.exampleRetailer11.8%6 200710.5
stoepcollective.exampleCompetitor8.2%4 300613.2

Against competitors

sandveldhome.example (you)13 014up 2% since 26 Jul1 965up 2% since 26 Jul531up 2% since 26 Jul279up 2% since 26 Jul319up 2% since 26 Jul
driftwoodliving.example18 551up 1% since 26 Jul2 998up 1% since 26 Jul809up 1% since 26 Jul483unchanged 0% since 26 Jul336unchanged 0% since 26 Jul
oakandember.example10 651up 1% since 26 Jul2 058up 1% since 26 Jul556up 1% since 26 Jul252unchanged 0% since 26 Jul268unchanged 0% since 26 Jul
stoepcollective.example4 305unchanged 0% since 26 Jul1 008unchanged 0% since 26 Jul272unchanged 0% since 26 Jul126unchanged 0% since 26 Jul189unchanged 0% since 26 Jul

Estimated organic visits, reading by reading

View as table
Estimated organic visits reading by reading
ReadingEstimated organic visits
7 Jun 202612 334
14 Jun 202612 391
21 Jun 202612 447
28 Jun 202612 504
5 Jul 202612 561
12 Jul 202612 617
19 Jul 202612 674
26 Jul 202612 731
2 Aug 202612 787
9 Aug 202612 844
16 Aug 202612 901
23 Aug 202612 957
30 Aug 202613 014

Sites linking to yours, reading by reading

View as table
Linking sites reading by reading
ReadingLinking sites
7 Jun 2026264
14 Jun 2026266
21 Jun 2026267
28 Jun 2026268
5 Jul 2026269
12 Jul 2026270
19 Jul 2026272
26 Jul 2026273
2 Aug 2026274
9 Aug 2026275
16 Aug 2026276
23 Aug 2026278
30 Aug 2026279

Searches your site ranks for

Google shows an AI Overview on 5 of these 14 searches, citing your site on none of them. 1 has a featured snippet; your site holds 1.

linen duvet set south africa4 2003204unchanged 0 since 26 Jul300AI OverviewPeople also ask
stonewashed linen bedding3 3602565unchanged 0 since 26 Jul180Shopping ads
waffle towels2 1001607unchanged 0 since 26 Jul85People also ask
stoneware mugs2 1001606unchanged 0 since 26 Jul93AI OverviewPeople also ask
soy candles south africa2 5201927up 1 since 26 Jul93Shopping ads
how to wash linen3 7802882unchanged 0 since 26 Jul473✓ Featured snippet – your sitePeople also ask
merino throw1 2609611unchanged 0 since 26 Jul34AI OverviewPeople also ask
olive wood serving board2 1001604up 1 since 26 Jul124Shopping ads
linen cushion covers1 6801289unchanged 0 since 26 Jul54People also ask
rooibos hand wash1 6801283unchanged 0 since 26 Jul129AI OverviewPeople also ask
ceramic table lamp8406414unchanged 0 since 26 Jul17Shopping ads
reed diffuser fynbos1 6801284unchanged 0 since 26 Jul115People also ask
sisal runner8406412unchanged 0 since 26 Jul20AI OverviewPeople also ask
homeware gifts for her1 2609616unchanged 0 since 26 Jul23Shopping ads

On Google Shopping

Stonewashed Linen Duvet SetR 2 499R 2 499Sandveld Home (opens in a new tab)2Your store is cheapest
Waffle Cotton Bath TowelR 449.00R 404.00Huis Market (opens in a new tab)21 seller cheaper
Hand-Thrown Stoneware MugR 229.00R 229.00Sandveld Home (opens in a new tab)2Your store is cheapest
Stoneware Dinner Plate Set of 4R 899.00R 899.00Sandveld Home (opens in a new tab)2Your store is cheapest
Fynbos Soy CandleR 329.00R 296.00Huis Market (opens in a new tab)21 seller cheaper
Merino ThrowR 1 899R 1 899Sandveld Home (opens in a new tab)2Your store is cheapest
Listings for Stonewashed Linen Duvet Set (2)
SellerWhoseListingPrice
Sandveld HomeYour siteStonewashed Linen Duvet Set (opens in a new tab)R 2 499
Huis MarketRetailerStonewashed Linen Duvet Set (opens in a new tab)R 2 624
Listings for Waffle Cotton Bath Towel (2)
SellerWhoseListingPrice
Sandveld HomeYour siteWaffle Cotton Bath Towel (opens in a new tab)R 449.00
Huis MarketRetailerWaffle Cotton Bath Towel (opens in a new tab)R 404.00
Listings for Hand-Thrown Stoneware Mug (2)
SellerWhoseListingPrice
Sandveld HomeYour siteHand-Thrown Stoneware Mug (opens in a new tab)R 229.00
Huis MarketRetailerHand-Thrown Stoneware Mug (opens in a new tab)R 240.00
Listings for Stoneware Dinner Plate Set of 4 (2)
SellerWhoseListingPrice
Sandveld HomeYour siteStoneware Dinner Plate Set of 4 (opens in a new tab)R 899.00
Huis MarketRetailerStoneware Dinner Plate Set of 4 (opens in a new tab)R 944.00
Listings for Fynbos Soy Candle (2)
SellerWhoseListingPrice
Sandveld HomeYour siteFynbos Soy Candle (opens in a new tab)R 329.00
Huis MarketRetailerFynbos Soy Candle (opens in a new tab)R 296.00
Listings for Merino Throw (3)
SellerWhoseListingPrice
Sandveld HomeYour siteMerino Throw (opens in a new tab)R 1 899
Huis MarketRetailerMerino Throw (opens in a new tab)R 1 994
Huis MarketRetailerHand-Thrown Stoneware Mug (opens in a new tab)R 240.00
Left out of the prices (1)

Other listings that came up for “Sandveld Home Merino Throw”: other products and accessories, second-hand listings, and imports sold from abroad at a converted price. None of them count towards the prices above.

SellerWhoseListingPriceWhy left out
Sandveld HomeYour siteHand-Thrown Stoneware Mug (opens in a new tab)R 229.00Other product

Written about online

Mentions, July 202631down 57.5%vs June
Tone, July 2026
  • Positive42%
  • Neutral52%
  • Negative6%
View as table
Mentions online by month
MonthMentions online
Dec 202543
Jan 202653
Feb 202654
Mar 202662
Apr 202629
May 202663
Jun 202673
Jul 202631

Email

Revenue from email

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 90 099down 21.6%
Emails delivered

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›134 191down 17.3%
Open rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›41.4%0 pts
Click rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›5%0.1 pts

Social

Followers gained

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2 488up 9.3%
Views

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 480 225up 8.2%
Engagement

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›4.2%0 pts

What we did this period

  1. Refreshed the Performance Max product feed
  2. Rebuilt the abandoned checkout emails

Recommendations

  1. Add care guides to linen product pageslink the guide from each linen page, and back.
  2. Answer "best linen bedding" for AI toolsa clear buying guide gives them something to cite.