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Performance report

September 2026 report

1 Sep – 30 Sep 2026 · compared with 1 Aug – 31 Aug 2026

What this period says

Revenue of R1 555 029, up 19% on the month before

September 2026 brought in R1 555 029 from 1 462 orders. Linen and stoneware led sales, email kept pulling its weight, and search visits continued their steady climb.

Recommendations ↓

The period in figures

Revenue: Sales are up on the period before

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 555 029up 19.5%
Orders: More orders, and bigger ones

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 462 ordersup 14.3%
Average order value: People spent more per order

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 064up 4.5%
Returning customer share: Returning customers held steady

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›42%0.5 pts
Visits (Shopify): More people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›72 916up 11.9%
Conversion rate: More visits became orders

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2%0 pts
Ad spend: Ad spend went up

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 321 347up 21.5%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.81×down 1.2%
Revenue from email: Email brought in more

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 110 473up 22.6%

Day by day

Revenue

R 1 555 029 in total

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Spring Refresh 2026 · 1 Sep – 21 Sep
View as table
Revenue by day
DateRevenue
1 Sep 2026R 59 807
2 Sep 2026R 57 002
3 Sep 2026R 61 395
4 Sep 2026R 63 239
5 Sep 2026R 48 422
6 Sep 2026R 42 769
7 Sep 2026R 67 115
8 Sep 2026R 66 862
9 Sep 2026R 52 365
10 Sep 2026R 51 340
11 Sep 2026R 52 712
12 Sep 2026R 39 467
13 Sep 2026R 53 170
14 Sep 2026R 54 785
15 Sep 2026R 60 281
16 Sep 2026R 57 230
17 Sep 2026R 50 542
18 Sep 2026R 55 207
19 Sep 2026R 43 675
20 Sep 2026R 38 317
21 Sep 2026R 51 094
22 Sep 2026R 46 244
23 Sep 2026R 50 894
24 Sep 2026R 40 073
25 Sep 2026R 51 358
26 Sep 2026R 36 594
27 Sep 2026R 40 648
28 Sep 2026R 60 509
29 Sep 2026R 46 570
30 Sep 2026R 55 343

Orders

1 462 in total

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Spring Refresh 2026 · 1 Sep – 21 Sep
View as table
Orders by day
DateOrders
1 Sep 202657
2 Sep 202654
3 Sep 202659
4 Sep 202657
5 Sep 202647
6 Sep 202640
7 Sep 202662
8 Sep 202658
9 Sep 202647
10 Sep 202652
11 Sep 202649
12 Sep 202638
13 Sep 202646
14 Sep 202652
15 Sep 202653
16 Sep 202654
17 Sep 202646
18 Sep 202653
19 Sep 202641
20 Sep 202637
21 Sep 202648
22 Sep 202647
23 Sep 202648
24 Sep 202641
25 Sep 202649
26 Sep 202638
27 Sep 202640
28 Sep 202654
29 Sep 202645
30 Sep 202650

Sessions

62 481 in total

Google Analytics

How people move around the site. It misses visitors who block tracking, so its counts run lower.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Spring Refresh 2026 · 1 Sep – 21 Sep
View as table
Sessions by day
DateSessions
1 Sep 20262 589
2 Sep 20262 242
3 Sep 20262 742
4 Sep 20262 459
5 Sep 20261 938
6 Sep 20261 747
7 Sep 20262 786
8 Sep 20262 373
9 Sep 20262 066
10 Sep 20262 122
11 Sep 20262 210
12 Sep 20261 588
13 Sep 20262 028
14 Sep 20262 232
15 Sep 20262 076
16 Sep 20262 169
17 Sep 20262 025
18 Sep 20262 192
19 Sep 20261 801
20 Sep 20261 591
21 Sep 20261 934
22 Sep 20262 068
23 Sep 20261 928
24 Sep 20261 695
25 Sep 20261 962
26 Sep 20261 563
27 Sep 20261 852
28 Sep 20262 288
29 Sep 20262 034
30 Sep 20262 181

Ad spend

R 321 347 in total

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Spring Refresh 2026 · 1 Sep – 21 Sep
View as table
Ad spend by day
DateAd spend
1 Sep 2026R 11 585
2 Sep 2026R 12 333
3 Sep 2026R 12 514
4 Sep 2026R 11 789
5 Sep 2026R 9 498
6 Sep 2026R 9 213
7 Sep 2026R 13 106
8 Sep 2026R 11 988
9 Sep 2026R 12 472
10 Sep 2026R 12 172
11 Sep 2026R 12 173
12 Sep 2026R 10 170
13 Sep 2026R 8 930
14 Sep 2026R 12 330
15 Sep 2026R 11 607
16 Sep 2026R 11 776
17 Sep 2026R 11 844
18 Sep 2026R 11 753
19 Sep 2026R 9 824
20 Sep 2026R 9 788
21 Sep 2026R 12 714
22 Sep 2026R 9 291
23 Sep 2026R 9 877
24 Sep 2026R 9 527
25 Sep 2026R 9 203
26 Sep 2026R 7 863
27 Sep 2026R 7 698
28 Sep 2026R 9 916
29 Sep 2026R 9 467
30 Sep 2026R 8 925

Where the traffic came from

Orders and revenue by channel from Shopify, credited to each customer’s most recent non-direct visit, beside GA4’s sessions.

Paid SocialR 395 03337310 466
Cross-networkR 305 6572914 421
Organic SearchR 257 54724218 666
Paid SearchR 200 7791906 303
DirectR 167 96515512 467
EmailR 93 676903 646
Organic SocialR 55 988533 745
ReferralR 44 791401 887
AI AssistantR 16 79730611
SMSR 16 79730–

Paid campaigns

Store ROAS is what your store actually recorded against each campaign, and it comes first; Platform ROAS is what each ad platform claims for itself. The gap is view-throughs and overlapping attribution windows.

Always-on retargetingR 74 246R 223 6473.01×411R 438 4405.91×
Performance MaxR 72 417R 235 2393.25×409R 433 7635.99×
Always-on prospectingR 60 389R 74 9631.24×205R 217 2153.60×
Spring Refresh 2026R 52 651R 148 3622.82×297R 320 9526.10×
TikTok Spark AdsR 22 973R 18 4780.80×56R 59 8392.60×
Category searchR 22 828R 34 4341.51×70R 74 9573.28×
Brand searchR 15 843R 166 34510.50×227R 240 67115.19×

Products

What sold, by net sales: after every discount, less refunds, and before shipping, so it adds up to less than revenue. R 1 534 776 across 14 products and 2 284 units.

Stonewashed Linen Duvet Set3 sizes and coloursBedding138R 325 330+70%14 4902.5%
Queen / Oat91R 216 116+50%0
Queen / Sage39R 92 574+87%0
King / Oat8R 19 138new0
Channels that sold it
UnitsNet sales
Paid Social42R 98 397
Email39R 90 976
Organic Search37R 90 170
Campaigns that sold it
UnitsNet sales
Always-on retargeting10R 18 474
Spring Refresh 20266R 12 110
Performance Max5R 9 914
Brand search2R 4 589
Category search4R 2 321
Always-on prospecting2R 1 723
TikTok Spark Ads4R 1 695
Automation: Welcome series (aut_welcome)3R 1 430
Automation: Abandoned checkout (aut_abandon)3R 1 410
Automation: Post-purchase care (aut_postbuy)3R 564.78
Automation: Win-back (aut_winback)3R 449.99
Campaign: New In: Stoneware (nl20260903)1R 409.22
Campaign: Fynbos Season (nl20260924)1R 114.54
Merino Throw2 sizes and coloursLiving107R 192 971-12%012 1540.8%
Oat74R 133 210-6%0
Clay33R 59 761-26%0
Channels that sold it
UnitsNet sales
Email38R 58 420
Organic Search35R 51 610
Paid Social33R 48 303
Campaigns that sold it
UnitsNet sales
Performance Max13R 22 659
Brand search9R 18 179
Spring Refresh 20268R 12 921
Always-on retargeting3R 5 026
Always-on prospecting4R 4 068
Category search2R 1 581
Automation: Abandoned checkout (aut_abandon)3R 1 554
Automation: Welcome series (aut_welcome)3R 1 529
Campaign: Sunday at Home (nl20260910)1R 1 018
TikTok Spark Ads2R 932.65
Automation: Post-purchase care (aut_postbuy)3R 647.10
Automation: Win-back (aut_winback)2R 361.40
Campaign: New In: Stoneware (nl20260903)1R 272.82
Campaign: Last Chance Sale (nl20260917)1R 68.64
Stoneware Dinner Plate Set of 42 sizes and coloursTableware201R 170 054+72%36 7352.5%
Sand131R 112 653+61%0
Ink70R 60 099+91%0
Channels that sold it
UnitsNet sales
Email61R 51 264
Organic Search57R 48 708
Paid Social51R 43 933
Campaigns that sold it
UnitsNet sales
Brand search26R 22 359
Always-on retargeting18R 15 404
Performance Max10R 8 773
Spring Refresh 20267R 6 059
Category search7R 4 375
Automation: Abandoned checkout (aut_abandon)8R 3 947
Always-on prospecting2R 1 869
TikTok Spark Ads5R 1 525
Automation: Welcome series (aut_welcome)3R 1 248
Campaign: Fynbos Season (nl20260924)1R 941.00
Automation: Win-back (aut_winback)2R 308.40
Cotton Bedspread2 sizes and coloursBedding91R 143 178+103%22 9972.8%
Queen64R 103 061+73%0
King27R 43 515+243%0
Channels that sold it
UnitsNet sales
Paid Social30R 39 920
Email31R 39 792
Organic Search30R 37 713
Campaigns that sold it
UnitsNet sales
Performance Max13R 23 355
Brand search10R 16 758
Spring Refresh 20266R 7 987
Always-on retargeting4R 6 774
Always-on prospecting3R 4 105
TikTok Spark Ads8R 2 716
Category search4R 2 302
Automation: Welcome series (aut_welcome)4R 1 687
Automation: Post-purchase care (aut_postbuy)7R 1 268
Automation: Abandoned checkout (aut_abandon)3R 1 022
Automation: Win-back (aut_winback)4R 594.73
Campaign: Sunday at Home (nl20260910)1R 246.36
Waffle Cotton Bath Towel3 sizes and coloursBath340R 142 847+105%610 8732.7%
Oat208R 88 882+107%0
Charcoal87R 37 294+80%0
Sage45R 19 364+221%0
Channels that sold it
UnitsNet sales
Organic Search96R 41 596
Paid Social96R 40 790
Email88R 37 594
Campaigns that sold it
UnitsNet sales
Always-on retargeting44R 19 151
Brand search40R 17 824
Spring Refresh 202637R 16 085
Performance Max13R 5 412
Always-on prospecting10R 4 483
Category search6R 2 850
Automation: Abandoned checkout (aut_abandon)5R 1 935
Automation: Welcome series (aut_welcome)4R 1 410
TikTok Spark Ads3R 915.49
Automation: Win-back (aut_winback)4R 734.46
Campaign: Fynbos Season (nl20260924)2R 386.64
Campaign: Sunday at Home (nl20260910)1R 380.98
Ceramic Table Lamp2 sizes and coloursLighting48R 98 776-35%05 6640.8%
Sand40R 82 379-32%0
Ink8R 16 397-50%0
Channels that sold it
UnitsNet sales
Organic Search30R 28 756
Email30R 28 029
Paid Social30R 25 757
Campaigns that sold it
UnitsNet sales
Always-on retargeting19R 35 162
Brand search7R 13 660
Performance Max8R 12 306
Spring Refresh 20265R 9 191
Always-on prospecting3R 3 418
Category search3R 2 106
Automation: Welcome series (aut_welcome)2R 1 122
TikTok Spark Ads4R 1 077
Automation: Post-purchase care (aut_postbuy)5R 949.95
Automation: Abandoned checkout (aut_abandon)2R 712.78
Automation: Win-back (aut_winback)1R 96.67
Fynbos Soy Candle2 sizes and coloursFragrance293R 91 799-31%19 8002.6%
200g176R 55 361-28%0
400g117R 36 767-35%0
Channels that sold it
UnitsNet sales
Email83R 26 303
Organic Search82R 25 800
Paid Social80R 25 494
Campaigns that sold it
UnitsNet sales
Performance Max49R 16 015
Spring Refresh 202645R 14 908
Always-on retargeting37R 12 424
Brand search31R 10 137
Always-on prospecting15R 5 094
Automation: Abandoned checkout (aut_abandon)9R 2 797
Automation: Welcome series (aut_welcome)6R 2 118
Campaign: Sunday at Home (nl20260910)6R 1 982
Category search6R 1 783
TikTok Spark Ads5R 1 245
Automation: Post-purchase care (aut_postbuy)2R 323.65
Automation: Win-back (aut_winback)1R 210.54
Hand-Thrown Stoneware Mug2 sizes and coloursTableware382R 82 351+122%312 4992.6%
Sand221R 48 107+103%0
Ink161R 34 931+154%0
Channels that sold it
UnitsNet sales
Organic Search105R 22 844
Email103R 22 346
Paid Social99R 21 613
Campaigns that sold it
UnitsNet sales
Performance Max71R 16 358
Always-on retargeting67R 15 123
Always-on prospecting30R 7 053
Spring Refresh 202628R 6 547
Category search18R 4 135
Automation: Welcome series (aut_welcome)11R 2 564
Brand search11R 2 409
Automation: Post-purchase care (aut_postbuy)6R 1 290
TikTok Spark Ads5R 1 161
Campaign: New In: Stoneware (nl20260903)5R 1 069
Automation: Abandoned checkout (aut_abandon)3R 670.47
Automation: Win-back (aut_winback)5R 600.54
Reed Diffuser2 sizes and coloursFragrance216R 77 430+108%17 3542.5%
Fynbos132R 47 466+87%0
Salt Air84R 30 343+133%0
Channels that sold it
UnitsNet sales
Organic Search65R 22 865
Email63R 22 635
Paid Social60R 21 628
Campaigns that sold it
UnitsNet sales
Performance Max45R 16 576
Spring Refresh 202636R 13 790
Always-on retargeting36R 13 717
Brand search21R 7 782
Always-on prospecting17R 6 677
Automation: Welcome series (aut_welcome)7R 2 527
Category search6R 1 999
TikTok Spark Ads6R 1 669
Campaign: New In: Stoneware (nl20260903)5R 1 499
Automation: Post-purchase care (aut_postbuy)6R 1 030
Automation: Win-back (aut_winback)7R 1 011
Automation: Abandoned checkout (aut_abandon)2R 969.46
Campaign: Last Chance Sale (nl20260917)3R 862.54
Linen Cushion Cover3 sizes and coloursLiving162R 61 249+32%15 2152.6%
50cm / Oat109R 41 470+28%0
50cm / Sage43R 16 353+21%0
60cm / Oat10R 3 825+242%0
Channels that sold it
UnitsNet sales
Email47R 17 604
Paid Social45R 17 534
Organic Search43R 16 860
Campaigns that sold it
UnitsNet sales
Performance Max46R 18 739
Always-on retargeting44R 17 680
Always-on prospecting21R 8 902
Spring Refresh 202619R 7 154
Brand search17R 6 873
Automation: Welcome series (aut_welcome)5R 2 074
Category search4R 1 908
Automation: Abandoned checkout (aut_abandon)4R 1 540
Automation: Post-purchase care (aut_postbuy)6R 1 511
Campaign: Fynbos Season (nl20260924)2R 904.50
TikTok Spark Ads4R 860.31
Automation: Win-back (aut_winback)5R 778.76
Olive Wood Serving Board2 sizes and coloursKitchen76R 46 247-14%12 5282.9%
Medium57R 35 150-16%0
Large19R 11 746-12%0
Channels that sold it
UnitsNet sales
Email30R 13 230
Organic Search30R 12 633
Paid Social30R 12 618
Campaigns that sold it
UnitsNet sales
Always-on retargeting30R 20 085
Brand search26R 16 723
Performance Max27R 16 031
Spring Refresh 202611R 6 834
Category search6R 3 191
Automation: Abandoned checkout (aut_abandon)6R 2 233
Campaign: New In: Stoneware (nl20260903)3R 2 075
Automation: Welcome series (aut_welcome)4R 1 755
Campaign: Sunday at Home (nl20260910)2R 1 322
Campaign: Last Chance Sale (nl20260917)2R 1 132
Automation: Win-back (aut_winback)7R 1 091
Always-on prospecting1R 946.05
TikTok Spark Ads3R 810.39
Automation: Post-purchase care (aut_postbuy)2R 369.04
Campaign: Fynbos Season (nl20260924)1R 322.24
Sisal Floor Runner2 sizes and coloursLiving35R 45 213-6%33 9130.9%
2m33R 46 861+6%0
3m2R 2 848-51%0
Channels that sold it
UnitsNet sales
Organic Search30R 14 302
Paid Social30R 13 882
Email30R 13 302
Campaigns that sold it
UnitsNet sales
Brand search15R 22 091
Performance Max13R 20 239
Always-on retargeting11R 16 680
Always-on prospecting7R 9 465
Spring Refresh 20265R 7 272
Automation: Welcome series (aut_welcome)9R 4 133
Campaign: Fynbos Season (nl20260924)2R 2 015
TikTok Spark Ads7R 1 931
Category search3R 1 815
Automation: Abandoned checkout (aut_abandon)4R 1 561
Automation: Win-back (aut_winback)5R 783.34
Campaign: Last Chance Sale (nl20260917)1R 754.45
Automation: Post-purchase care (aut_postbuy)3R 492.45
Campaign: New In: Stoneware (nl20260903)1R 173.50
Linen Apron2 sizes and coloursKitchen71R 35 324-54%32 4092.7%
Oat55R 28 674-44%0
Charcoal16R 8 297-70%0
Channels that sold it
UnitsNet sales
Organic Search33R 10 876
Email32R 10 520
Paid Social32R 10 235
Campaigns that sold it
UnitsNet sales
Performance Max32R 17 995
Spring Refresh 202631R 17 025
Always-on retargeting18R 10 702
Always-on prospecting15R 7 981
Brand search6R 3 296
Automation: Welcome series (aut_welcome)5R 2 564
Category search3R 1 860
Automation: Abandoned checkout (aut_abandon)3R 1 377
TikTok Spark Ads5R 1 350
Automation: Post-purchase care (aut_postbuy)6R 1 203
Automation: Win-back (aut_winback)4R 640.11
Campaign: Last Chance Sale (nl20260917)1R 412.04
Campaign: Sunday at Home (nl20260910)1R 164.24
Rooibos Hand Wash1 size or colourBath124R 22 009-53%24 1702.5%
300ml124R 22 387-53%0
Channels that sold it
UnitsNet sales
Paid Social41R 6 729
Email39R 6 526
Organic Search36R 6 223
Campaigns that sold it
UnitsNet sales
Performance Max126R 23 880
Always-on retargeting87R 16 302
Spring Refresh 202648R 9 139
Always-on prospecting35R 6 391
Brand search12R 2 270
Category search9R 1 827
Automation: Welcome series (aut_welcome)9R 1 670
Automation: Post-purchase care (aut_postbuy)8R 1 457
Automation: Abandoned checkout (aut_abandon)6R 1 340
Automation: Win-back (aut_winback)8R 901.20
Campaign: New In: Stoneware (nl20260903)4R 712.60
TikTok Spark Ads3R 589.30
Campaign: Last Chance Sale (nl20260917)1R 102.95

Selling less than before

Products that sold at least three units in the previous period and fewer units and at least a quarter less in sales in this one.

ProductNet sales beforeNet sales nowChangeUnits before → now
Ceramic Table LampSand ×40 · Ink ×8LightingR 151 535R 98 776-35%74 → 48
Linen ApronOat ×55 · Charcoal ×16KitchenR 77 504R 35 324-54%150 → 71
Fynbos Soy Candle200g ×176 · 400g ×117FragranceR 133 804R 91 799-31%423 → 293
Rooibos Hand Wash300ml ×124BathR 47 324R 22 009-53%266 → 124

Viewed but not bought

Well-viewed products with the fewest orders per view.

ProductViewsAdded to cartOrdersViews → order
Merino ThrowLiving12 154365 (3%)940.8%
Ceramic Table LampLighting5 664173 (3.1%)480.8%
Sisal Floor RunnerLiving3 913117 (3%)350.9%
Reed DiffuserFragrance7 354664 (9%)1862.5%
Stoneware Dinner Plate Set of 4Tableware6 735607 (9%)1712.5%
Stonewashed Linen Duvet SetBedding4 490405 (9%)1142.5%
Rooibos Hand WashBath4 170374 (9%)1062.5%
Linen Cushion CoverLiving5 215470 (9%)1332.6%
Fynbos Soy CandleFragrance9 800884 (9%)2512.6%
Hand-Thrown Stoneware MugTableware12 4991 125 (9%)3252.6%

By collection

A product in several collections counts in each.

CollectionProducts soldUnitsNet salesvs before
Bedroom3277R 567 283+37%
Gifting51 074R 490 798+2%
Linen3371R 421 902+34%
Living4352R 398 208-14%
Kitchen4730R 333 976+25%
Fragrance3633R 191 238-12%
Bathroom2464R 164 856+41%

By product type

Product typeProducts soldUnitsNet salesvs before
Bedding2229R 468 508+79%
Living3304R 299 433-4%
Tableware2583R 252 405+86%
Fragrance2509R 169 229-1%
Bath2464R 164 856+41%
Lighting148R 98 776-35%
Kitchen2147R 81 571-38%

At a glance

Clicks from Google16 322up 11.7%
Revenue from Google search

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 257 547up 17.9%
Average Google position7.60
AI answers naming your brand unprompted49.4%1.2 pts
AI answers citing your site40.2%9 pts
Estimated organic visits13 241up 1.7%
Search visits going to your site24.9%0.2 pts

Google Search

Clicks from Google

16 322up 12% on the previous period

  • Campaign · quick view

    Campaign

    Spring Refresh 2026 · 1 Sep – 21 Sep
View as table
Search clicks by day
DateSearch clicks
1 Sep 2026726
2 Sep 2026610
3 Sep 2026777
4 Sep 2026639
5 Sep 2026507
6 Sep 2026427
7 Sep 2026743
8 Sep 2026676
9 Sep 2026502
10 Sep 2026557
11 Sep 2026563
12 Sep 2026387
13 Sep 2026505
14 Sep 2026625
15 Sep 2026539
16 Sep 2026524
17 Sep 2026528
18 Sep 2026534
19 Sep 2026488
20 Sep 2026403
21 Sep 2026539
22 Sep 2026531
23 Sep 2026506
24 Sep 2026434
25 Sep 2026491
26 Sep 2026388
27 Sep 2026470
28 Sep 2026599
29 Sep 2026492
30 Sep 2026612

Appearances in Google

494 723up 12% on the previous period

  • Campaign · quick view

    Campaign

    Spring Refresh 2026 · 1 Sep – 21 Sep
View as table
Search impressions by day
DateSearch impressions
1 Sep 202620 978
2 Sep 202620 532
3 Sep 202623 174
4 Sep 202619 371
5 Sep 202614 999
6 Sep 202612 892
7 Sep 202622 508
8 Sep 202620 060
9 Sep 202614 147
10 Sep 202617 291
11 Sep 202618 255
12 Sep 202610 667
13 Sep 202616 025
14 Sep 202619 467
15 Sep 202614 922
16 Sep 202615 186
17 Sep 202617 190
18 Sep 202617 413
19 Sep 202613 032
20 Sep 202613 085
21 Sep 202615 132
22 Sep 202617 309
23 Sep 202615 147
24 Sep 202612 261
25 Sep 202614 816
26 Sep 202610 770
27 Sep 202613 480
28 Sep 202619 608
29 Sep 202614 598
30 Sep 202620 408

What people searched

sandveld home7 272up 12%103 0887.1%1.0unchanged 0
how to wash linen1 620up 11%47 4713.4%1.8down 0.1
linen duvet set south africa1 029up 9%50 9142%3.7unchanged 0
stonewashed linen bedding620up 9%39 3011.6%5.1down 0.1
rooibos hand wash451up 11%19 9072.3%3.4down 0.1
olive wood serving board425up 11%24 7221.7%4.4up 0.1
reed diffuser fynbos403up 11%19 5192.1%3.9unchanged 0
soy candles south africa329up 13%29 6501.1%7.5unchanged 0
stoneware mugs325up 12%26 0071.2%6.2up 0.1
waffle towels296up 12%23 3501.3%6.8unchanged 0
linen cushion covers185up 7%18 6601%8.7unchanged 0
merino throw122up 15%14 2160.9%10.8down 0.2
homeware gifts for her81up 11%14 4300.6%15.5up 0.1
sisal runner69up 10%9 8470.7%12.2unchanged 0
ceramic table lamp59up 9%10 0190.6%14.1down 0.1

Pages people landed on

/3 918up 12%121 1293.2%6.4unchanged 0
/collections/linen2 777up 12%83 5863.3%8.0unchanged 0
/blogs/journal/how-to-wash-linen2 120up 12%64 4523.3%3.8unchanged 0
/products/stonewashed-linen-duvet-set1 959up 11%59 5643.3%8.5unchanged 0
/collections/bedroom1 634up 12%48 4243.4%8.5unchanged 0
/collections/kitchen1 470up 12%44 7413.3%6.6unchanged 0
/collections/fragrance1 305up 12%40 6063.2%3.1unchanged 0
/collections/gifting1 140up 11%35 7113.2%3.9unchanged 0

Paid search

Spent on Search campaigns

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 39 967up 21.0%
Clicks

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›7 507up 21.8%
Return on spend, as Google Ads claims

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›6.20×up 2.5%

What people searched

sandveld home linenBrand – ExactR 6 329up 19% on the previous period812R 7.7948R 50 750–
linen duvet cover queenGeneric – Category termsR 5 165up 20% on the previous period499R 10.3525R 21 257–
stonewashed linen sheetsGeneric – Category termsR 3 605up 14% on the previous period518R 6.9630R 27 475–
fynbos candleGeneric – Category termsR 2 709up 25% on the previous period357R 7.590R 10 090–
handmade mugs south africaGeneric – Category termsR 2 493up 15% on the previous period572R 4.360R 5 859–
cheap linenGeneric – Category termsR 1 942up 21% on the previous period298R 6.520R 776.67–

Keywords paid for

sandveld homeExactBrand – ExactR 12 185up 27% on the previous period2 944R 4.1498R 105 9411.0
linen duvet coverPhraseGeneric – Category termsR 8 451up 15% on the previous period1 932R 4.3730R 23 835–
sandveldExactBrand – ExactR 6 430up 14% on the previous period937R 6.8629R 24 059–
stoneware mugsPhraseGeneric – Category termsR 5 205up 20% on the previous period532R 9.7830R 29 7766.2
soy candlesBroadGeneric – Category termsR 4 008up 33% on the previous period808R 4.9643R 45 221–
waffle bath towelsBroadGeneric – Category termsR 3 687up 18% on the previous period354R 10.4125R 18 856–

AI answer engines

Every question, every engine

  • Cited – links to your site
  • Named – mentions your brand
  • Named some weeks
  • Not named
  • No answer
Which South African candle brands use soy wax?Not namedNamed 2/4Cited 1/4Named 2/4Named 2/435%down 1.4 pts
How should I wash stonewashed linen sheets?Not namedCited 2/3Cited 3/4Cited 1/4Cited 1/442.1%down 10 pts
Where can I buy handmade homeware gifts in South Africa?Not namedCited 2/3Cited 1/4Cited 2/4Cited 2/447.4%up 5.7 pts
What is the best linen bedding brand in South Africa?Cited 3/8Cited 3/6Cited 5/8Cited 5/8Cited 4/873.7%up 12 pts
What is the best linen bedding brand in South Africa?Cited 2/4Cited 2/4Cited 3/4Cited 3/4Cited 2/480%
best linen duvet covers south africaCited 1/4Cited 1/2Cited 2/4Cited 2/4Cited 2/466.7%
Is Sandveld Home good quality?Names the brandCited 2/4Cited 3/4Cited 4/4Cited 3/4Cited 2/4100%unchanged 0 pts

By engine

ChatGPT 30%down 32 pts 17.5%down 12 pts
Claude 72.5%up 13 pts 42.5%up 14 pts
Gemini 62.5%up 10 pts 35%up 15 pts
Perplexity 57.5%up 5.5 pts 57.5%up 15 pts
Google AI Overviews 79.4%up 8.4 pts 50%up 11 pts

Named alongside

Sandveld Home58
Driftwood Living58
Stoep Collective46
Oak & Ember40

Named, week by week

View as table
AI mention rate reading by reading
ReadingAI mention rate
7 Sep 202661.2%
14 Sep 202652.1%
21 Sep 202657.1%
28 Sep 202668.8%

Cited, week by week

View as table
AI citation rate reading by reading
ReadingAI citation rate
7 Sep 202636.7%
14 Sep 202645.8%
21 Sep 202632.7%
28 Sep 202645.8%

How often each question is asked of AI

Which South African candle brands use soy wax?59035%
How should I wash stonewashed linen sheets?1 30042.1%
Where can I buy handmade homeware gifts in South Africa?88047.4%
What is the best linen bedding brand in South Africa?1 90073.7%
Is Sandveld Home good quality?170100%

Where the AI engines get their information

driftwoodliving.exampleCompetitor1166Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini
“best linen duvet covers south africa”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“How should I wash stonewashed linen sheets?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Is Sandveld Home good quality?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“What is the best linen bedding brand in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Where can I buy handmade homeware gifts in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
“Which South African candle brands use soy wax?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminidriftwoodliving.example/guides/bedding
sandveldhome.exampleYour site496Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini
“best linen duvet covers south africa”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“Is Sandveld Home good quality?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“What is the best linen bedding brand in South Africa?”Cited by ChatGPT, Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“How should I wash stonewashed linen sheets?”Cited by Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“Where can I buy handmade homeware gifts in South Africa?”Cited by Google AI Overviews, Perplexity, Claude, Geminisandveldhome.example/collections/linen
“Which South African candle brands use soy wax?”Cited by Perplexitysandveldhome.example/collections/linen

Competitors & links

Your site in Google against driftwoodliving.example, oakandember.example, stoepcollective.example, as of 27 Sept, with the change since 30 Aug.

Who gets these searches

  • Your site25%up 0.2 pts since 30 Aug
  • Retailers12%down 0.1 pts since 30 Aug
  • Competitors63%down 0.1 pts since 30 Aug
The sites, one by one
driftwoodliving.exampleCompetitor35.1%18 703116.4
sandveldhome.exampleYour site24.9%13 241137.8
oakandember.exampleCompetitor20.2%10 77599.1
huismarket.exampleRetailer11.6%6 200710.5
stoepcollective.exampleCompetitor8.1%4 300613.2

Against competitors

sandveldhome.example (you)13 241up 2% since 30 Aug2 000up 2% since 30 Aug540up 2% since 30 Aug284up 2% since 30 Aug324up 2% since 30 Aug
driftwoodliving.example18 703up 1% since 30 Aug3 022up 1% since 30 Aug816up 1% since 30 Aug483unchanged 0% since 30 Aug336unchanged 0% since 30 Aug
oakandember.example10 775up 1% since 30 Aug2 082up 1% since 30 Aug562up 1% since 30 Aug252unchanged 0% since 30 Aug268unchanged 0% since 30 Aug
stoepcollective.example4 305unchanged 0% since 30 Aug1 008unchanged 0% since 30 Aug272unchanged 0% since 30 Aug126unchanged 0% since 30 Aug189unchanged 0% since 30 Aug

Estimated organic visits, reading by reading

View as table
Estimated organic visits reading by reading
ReadingEstimated organic visits
5 Jul 202612 561
12 Jul 202612 617
19 Jul 202612 674
26 Jul 202612 731
2 Aug 202612 787
9 Aug 202612 844
16 Aug 202612 901
23 Aug 202612 957
30 Aug 202613 014
6 Sep 202613 071
13 Sep 202613 127
20 Sep 202613 184
27 Sep 202613 241

Sites linking to yours, reading by reading

View as table
Linking sites reading by reading
ReadingLinking sites
5 Jul 2026269
12 Jul 2026270
19 Jul 2026272
26 Jul 2026273
2 Aug 2026274
9 Aug 2026275
16 Aug 2026276
23 Aug 2026278
30 Aug 2026279
6 Sep 2026280
13 Sep 2026281
20 Sep 2026283
27 Sep 2026284

Searches your site ranks for

Google shows an AI Overview on 5 of these 14 searches, citing your site on none of them. 1 has a featured snippet; your site holds 1.

linen duvet set south africa4 2003203up 1 since 30 Aug300AI OverviewPeople also ask
stonewashed linen bedding3 3602565unchanged 0 since 30 Aug180Shopping ads
waffle towels2 1001607unchanged 0 since 30 Aug85People also ask
stoneware mugs2 1001606unchanged 0 since 30 Aug93AI OverviewPeople also ask
soy candles south africa2 5201927unchanged 0 since 30 Aug93Shopping ads
how to wash linen3 7802882unchanged 0 since 30 Aug473✓ Featured snippet – your sitePeople also ask
merino throw1 2609610up 1 since 30 Aug34AI OverviewPeople also ask
olive wood serving board2 1001604unchanged 0 since 30 Aug124Shopping ads
linen cushion covers1 6801289unchanged 0 since 30 Aug54People also ask
rooibos hand wash1 6801283unchanged 0 since 30 Aug129AI OverviewPeople also ask
ceramic table lamp8406414unchanged 0 since 30 Aug17Shopping ads
reed diffuser fynbos1 6801284unchanged 0 since 30 Aug115People also ask
sisal runner8406412unchanged 0 since 30 Aug20AI OverviewPeople also ask
homeware gifts for her1 2609615up 1 since 30 Aug23Shopping ads

On Google Shopping

Stonewashed Linen Duvet SetR 2 499R 2 499Sandveld Home (opens in a new tab)2Your store is cheapest
Waffle Cotton Bath TowelR 449.00R 404.00Huis Market (opens in a new tab)21 seller cheaper
Hand-Thrown Stoneware MugR 229.00R 229.00Sandveld Home (opens in a new tab)2Your store is cheapest
Stoneware Dinner Plate Set of 4R 899.00R 899.00Sandveld Home (opens in a new tab)2Your store is cheapest
Fynbos Soy CandleR 329.00R 296.00Huis Market (opens in a new tab)21 seller cheaper
Merino ThrowR 1 899R 1 899Sandveld Home (opens in a new tab)2Your store is cheapest
Listings for Stonewashed Linen Duvet Set (2)
SellerWhoseListingPrice
Sandveld HomeYour siteStonewashed Linen Duvet Set (opens in a new tab)R 2 499
Huis MarketRetailerStonewashed Linen Duvet Set (opens in a new tab)R 2 624
Listings for Waffle Cotton Bath Towel (2)
SellerWhoseListingPrice
Sandveld HomeYour siteWaffle Cotton Bath Towel (opens in a new tab)R 449.00
Huis MarketRetailerWaffle Cotton Bath Towel (opens in a new tab)R 404.00
Listings for Hand-Thrown Stoneware Mug (2)
SellerWhoseListingPrice
Sandveld HomeYour siteHand-Thrown Stoneware Mug (opens in a new tab)R 229.00
Huis MarketRetailerHand-Thrown Stoneware Mug (opens in a new tab)R 240.00
Listings for Stoneware Dinner Plate Set of 4 (2)
SellerWhoseListingPrice
Sandveld HomeYour siteStoneware Dinner Plate Set of 4 (opens in a new tab)R 899.00
Huis MarketRetailerStoneware Dinner Plate Set of 4 (opens in a new tab)R 944.00
Listings for Fynbos Soy Candle (2)
SellerWhoseListingPrice
Sandveld HomeYour siteFynbos Soy Candle (opens in a new tab)R 329.00
Huis MarketRetailerFynbos Soy Candle (opens in a new tab)R 296.00
Listings for Merino Throw (3)
SellerWhoseListingPrice
Sandveld HomeYour siteMerino Throw (opens in a new tab)R 1 899
Huis MarketRetailerMerino Throw (opens in a new tab)R 1 994
Huis MarketRetailerHand-Thrown Stoneware Mug (opens in a new tab)R 240.00
Left out of the prices (1)

Other listings that came up for “Sandveld Home Merino Throw”: other products and accessories, second-hand listings, and imports sold from abroad at a converted price. None of them count towards the prices above.

SellerWhoseListingPriceWhy left out
Sandveld HomeYour siteHand-Thrown Stoneware Mug (opens in a new tab)R 229.00Other product

Written about online

Mentions, August 202643up 38.7%vs July
Tone, August 2026
  • Positive42%
  • Neutral51%
  • Negative7%
View as table
Mentions online by month
MonthMentions online
Jan 202653
Feb 202654
Mar 202662
Apr 202629
May 202663
Jun 202673
Jul 202631
Aug 202643

Email

Revenue from email

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 110 473up 22.6%
Emails delivered

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›138 976up 3.6%
Open rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›38.7%2.7 pts
Click rate

Omnisend

Newsletters and automated emails, and who opened and clicked them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›4.9%0.1 pts

Social

Followers gained

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2 344down 5.8%
Views

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 420 840down 4.0%
Engagement

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Instagram

Your Instagram account: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Facebook

Your Facebook Page: followers, posts and who saw them.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›4.1%0 pts

What we did this period

  1. Refreshed the Performance Max product feed
  2. Rebuilt the abandoned checkout emails

Recommendations

  1. Add care guides to linen product pageslink the guide from each linen page, and back.
  2. Answer "best linen bedding" for AI toolsa clear buying guide gives them something to cite.