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Overview

Last 30 days · 3 Oct 2026 – 1 Nov 2026, compared with 3 Sep 2026 – 2 Oct 2026

Latest report: October 2026 report

Last 30 days at a glance

Revenue: Sales are up on the period before

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 594 479up 3.5%
Orders: More orders came in

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 514 ordersup 4.5%
Visits (Shopify): More people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›76 737up 6.3%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.77×down 1.6%

From Maverick

Our recommendations

We recommend

  • Add care guides to linen product pagesPeople searching how to wash linen land on the journal and rarely reach a product.
  • Match the Reed Diffuser price on Google ShoppingA retailer lists it for less than your own store.Needs your input
  • Speed up the product page on mobileThe linen duvet page loads slowest on phones, where most visits are.
  • Answer "best linen bedding" for AI toolsAI tools name a competitor more often than your brand on this question.

Some of these may sit outside your retainer – we’ll agree the scope and quote before starting.

Done this month

  • Fix the broken link from the delivery pageDone 02 Nov

What changed

Where the traffic came from

Paid SocialR 406 20138811 067
Cross-networkR 313 4942974 540
Organic SearchR 264 53025119 580
Paid SearchR 205 1031966 452
DirectR 172 51916512 732
EmailR 94 616893 878
Organic SocialR 57 507573 893
ReferralR 46 005431 973
AI AssistantR 17 25230641
SMSR 17 25230–