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Overview

Last 30 days · 3 Oct 2026 – 1 Nov 2026, compared with 3 Sep 2026 – 2 Oct 2026

Latest report: October 2026 report

Last 30 days at a glance

Revenue: Sales are up on the period before

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›R 1 594 479up 3.5%
Orders: More orders came in

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›1 514 ordersup 4.5%
Visits (Shopify): More people visited your site

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›76 737up 6.3%
Store ROAS: Ads returned more than they cost

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Google Ads

Spend and clicks on Google. Its own sales figure is Google’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

Meta

Facebook and Instagram ads. Its own sales figure is Meta’s claim, not the store’s.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

TikTok

Your TikTok account: followers, videos and who watched.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›2.77×down 1.6%

From Maverick

Our recommendations

We recommend

  • Add care guides to linen product pagesPeople searching how to wash linen land on the journal and rarely reach a product.
  • Match the Reed Diffuser price on Google ShoppingA retailer lists it for less than your own store.Needs your input
  • Speed up the product page on mobileThe linen duvet page loads slowest on phones, where most visits are.
  • Answer "best linen bedding" for AI toolsAI tools name a competitor more often than your brand on this question.

Some of these may sit outside your retainer – we’ll agree the scope and quote before starting.

Done this month

  • Fix the broken link from the delivery pageDone 02 Nov

What changed

New and returning

641 orders from returning customers, 42.3% · 873 from new +4%

Returning customers spent R 671 200 +4%

Day by day

Source of truth for sales

Shopify

Your store’s own records – the final word on sales, orders and visits.

Every sale, order and refund is recorded here first. When an ad or email platform gives a different sales figure, it is that platform’s own claim, shown beside the store’s – never instead of it.

✓ Synced today at 12:26.

Every source we use, and which is the record for what ›

  • Campaign · quick view

    Campaign

    Summer Linen Launch 2026 · 13 Oct – 9 Nov
View as table
Revenue by day
DateRevenue
3 Oct 2026R 41 283
4 Oct 2026R 38 967
5 Oct 2026R 48 802
6 Oct 2026R 58 616
7 Oct 2026R 47 042
8 Oct 2026R 55 851
9 Oct 2026R 51 193
10 Oct 2026R 38 263
11 Oct 2026R 43 558
12 Oct 2026R 61 140
13 Oct 2026R 54 968
14 Oct 2026R 62 542
15 Oct 2026R 56 600
16 Oct 2026R 56 041
17 Oct 2026R 39 450
18 Oct 2026R 46 914
19 Oct 2026R 63 813
20 Oct 2026R 54 587
21 Oct 2026R 61 701
22 Oct 2026R 62 689
23 Oct 2026R 58 223
24 Oct 2026R 50 740
25 Oct 2026R 56 438
26 Oct 2026R 59 017
27 Oct 2026R 50 711
28 Oct 2026R 60 331
29 Oct 2026R 61 917
30 Oct 2026R 52 381
31 Oct 2026R 46 525
1 Nov 2026R 54 175

What happened

  1. Summer Linen Launch 2026 · 13 Oct – 9 Nov · Promotion or saleThe new stonewashed range, with early access by email.
  2. Checkout simplified · 12 Oct · Website changeOne step removed for returning customers.

Best seller to look at

All products